Case Studies -

Naming
I need a…
Product name
Company name
Service name
Rebrand
Nonprofit name
Global naming partner
Naming architecture
I need help with...
A possible trademark conflict
Building a naming system
A rush project
A personal brand name
What about...
Finding out if a name is available?
How to pick the best name?
Getting everyone to agree on the name?
Your process?
Making sure a name isn’t offensive?
Research
Should I...
Trademark a name?
Test a name with customers?
Check a name in several languages?
Is this name...
Legally available?
Memorable & engaging?
Suitable for use in multiple countries?
Liked by employees & customers?
Disruptive?
Case Studies
Tapestry Collection by Hilton
Obsidian, Mira & Professional
View All Case Studies
Branding
What do I start with?
A brand strategy & identity
Creating a brand story
Selecting a brand archetype
What do I need?
A tagline
A logo
Branding & visual identity guidelines
What They're Saying
NameStormers’ work was well thought out, comprehensive, and legally vetted, exceeding expectations. Their organized and responsive approach to project management results in a productive partnership. Beyond their outstanding collaboration skills, they offer expertise in brand naming. They have deep experience in creating brand names across a wide variety of industries.

Mike Nelson
Vice President, Medical & Dental Company
Portfolio
Show me examples of your...
Product names
Company names
Service names
Rebranding successes
Nonprofit names
B2C names
B2B names
Technology names
Naming Architecture engagements
Show me specific projects for...
AI / Software / Digital Solutions
Apparel / Clothing / Shoes
Automotive
Beverages
Biotechnology / Life Science
Construction
Cosmetics / Personal Care / Skin Care
Education & Employment
Energy/Chemicals
Family, Pets & Lifestyle
Finance / Banking / FinTech
Food
Home Products & Furniture
Healthcare
Hotels / Travel / Hospitality
Insurance
Kids
Manufacturing & Industrial Goods
Name Research/Testing
Outdoors/Environmental
Pharmaceuticals & Supplements
Restaurants / QSRs / C-stores
Security / ID Protection
About
Our commitment to ...
Autism and John 13 nonprofit
Our clients
Get to know ...
Our team
Our story
Our Commitment to John 13 Community
Shaping Joyful, Purposeful Lives for Adults with IDD
John 13 Community began with just two individuals with IDD at a local climbing gym and has grown into a year-round program serving eight participants—both at the gym and from a new home base. With its outreach and summer programs, it has touched the lives of more than a hundred individuals with IDD and their families.
An Ongoing Journey
Our team is honored to support this mission in meaningful ways—through a portion of NameStormers’ profits, providing sign language interpretation, serving on the board and helping with IT support.
Check out John 13
Resources
I would like to...
Subscribe to your newsletter
See your FAQs
See your blog
Download your capabilities flyer
Download your DIY eBook
Listen to your podcasts
Watch NameStormers YouTube channel
NameStormers helped the client narrow down their list of names, eventually choosing one for their new product. The team was always on time, and they delivered what they promised. Their personal touch and eBook they created at the end to showcase the total work done to get to this point.

Vishal Laddha
Director of Marketing, GAF
They had a fast-paced and highly efficient workflow that was also very low-effort. Moreover, they were an invested, fair, honest, and an incredibly talented team. A pleasure to work with, always.

Joe Brown
Sr. Director of Brand Management, Outdoor Gear Retailer
Contact
- (512) 267-1814
- info@namestormers.com
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Case Studies

AI / Software / Digital Solutions
View AI / Software / Digital Solutions case studies
- Corvion
- FireTip
- CABC IgniteTech
Apparel / Clothing / Shoes
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- Addition Elle Déesse Lingerie
- AirDye Imbu
- Shoe Carnival Cabrizi & Solanz
Automotive
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- Carmax
- LaForza Pininfarina
- Michelin’s Symmetry
B2B
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- Bantam Tools
- Capstone Turbine Corporation
- Cardiac Science Pyramis
B2C
View B2C case studies
- Carmax
- 7-Eleven Heavenly Blend Coffee
- AHA Heart Hub, Take Control and Heart 360
Beauty & Personal Care
View Beauty & Personal Care case studies
- Remington Clean Xchange
- Coppertone NutraShield
- VeriPur
Beverages
View Beverages case studies
- 7-Eleven Heavenly Blend Coffee
- Talking Rain OhMega!
- Wild Leaf Hard Tea
Biotechnology & Life Sciences
View Biotechnology & Life Sciences case studies
- Boston Scientific Vanguard
- Cardiac Science Pyramis
- LifeNet Health DualLink
Company Names
View Company Names case studies
- Carmax
- Bantam Tools
- Brident
Construction
View Construction case studies
- DuPont Deep Colour Technology
- Daltile Evermore
- Pergo TimberCraft
Education & Employment
View Education & Employment case studies
- ETS
- Zeos
- Brighter Vision
Energy / Chemicals
View Energy / Chemicals case studies
- Capstone Turbine Corporation
- SureGrid
- Tower Rock Oil & Gas
Family
View Family case studies
- Virbac IntelliDent
Family, Pets & Lifestyle
View Family, Pets & Lifestyle case studies
- Canon PowerShot
- Cottonelle Ultra ComfortCare
- Graco My Ride
Finance / Banking / FinTech
View Finance / Banking / FinTech case studies
- FireTip
- Sage Capital Bank
- Vantage West Credit Union
Food
View Food case studies
- Chantella
- Doritos EDGE
- Breyers Double Churn
Healthcare
View Healthcare case studies
- AHA Heart Hub, Take Control and Heart 360
- Brident
- Corvion
Home Products & Furniture
View Home Products & Furniture case studies
- DuPont Deep Colour Technology
- Daltile Evermore
- Herman Miller Mirra
Hotels / Travel / Hospitality
View Hotels / Travel / Hospitality case studies
- Choice Hotels Social Circle
- Hilton Tru
- The Hotel Deca
Insurance
View Insurance case studies
- StoneTrust
- Assuris
Kids
View Kids case studies
- Graco My Ride
- Itzakadoozie
- Science On Tap
Manufacturing & Industrial Goods
View Manufacturing & Industrial Goods case studies
- Bantam Tools
- Bernzomatic Trailblazers
- Daltile Evermore
Name Research / Testing
View Name Research / Testing case studies
- 7-Eleven Heavenly Blend Coffee
- Brident
- TrueYou
Naming Architecture
View Naming Architecture case studies
- AHA Heart Hub, Take Control and Heart 360
- Corfire
- ETS
Nonprofit / NPO
View Nonprofit / NPO case studies
- ETS
- Fresh Energy
- Science On Tap
Outdoors / Environmental
View Outdoors / Environmental case studies
- Bernzomatic Trailblazers
- Fresh Energy
- Herman Miller Mirra
Pets & Lifestyle
View Pets & Lifestyle case studies
- Virbac IntelliDent