A tangible pulse that you can hear and feel.
Great names aren’t just memorable, they have lives of their own. They are tweeted about. Blogged about. Instagrammed. Great names spread organically to the far corners of the web introducing themselves to customers and prospects alike.
We have helped thousands of companies create great names that speak for themselves.
Thousands of potential names are typically reviewed and considered for each project. 
Morning commuters are serious about their coffee. As the world’s largest convenience retail chain, 7-Eleven is serious about commuters, and therefore, their coffee.
They are serious about the names they give their coffee, too. For a new premium coffee blend they developed, they wanted a name that spoke to its great taste and high quality in a way that actually produced an emotional response, enticing even hurried customers to give it a try.
Sevin Rosen Funds helps finance start-up companies. Ben Rosen needed a name for a new turbogeneration company. The new company would be making turbines that serve as back-up to electric power systems for hospitals and other facilities that couldn’t afford a blip in power. The turbines come online immediately if there is a loss of electricity to ensure continuous energy.
SK C&C USA, a subsidiary of the $65 billion South Korean SK telecom giant, came to NameStormers needing a new masterbrand and naming architecture, including the development of key family sub-brand names. The new names and architecture needed to span all of SK’s mCommerce apps for every supported platform and work well in selected languages. […]
Leveraging Data to Improve Patient Outcomes “We are focused on improving the US health care system by helping primary care physicians move from a volume-based care model to a value-based care model, enhancing health outcomes, improving the patient experience, and strengthening practice economics.” Aetna needed a name that would immediately appeal to physicians wrestling with […]
NatureSweet … A Celestial Story NameStormers helped create the Cherubs name for a new variety of grape tomatoes. Cherubs deliver sweeter flavor in an ideal size for snacking or salads. The Cherubs name proved successful for NatureSweet, offering many advantages including: a distinctive brand great graphics lots of fun copy possibilities a celestial theme to […]
Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a unique atmosphere for the buyer where all the cars had warranties, a set price and documentation on past repairs and maintenance. The staff would be well-groomed, well-dressed and provide outstanding service in an attractive car-buying environment.
Built in the 1930’s in the art deco style, University Towers is located in the university district in Seattle (akin to the Fillmore District in San Francisco). As part of a major renovation, the owners wanted to rebrand the property with a more hip look and with-it name that fit its architecture and proximity to […]
Herman Miller needed a name for a new office chair. The chair was designed with the human body in mind, offering a wide range of ergonomic features. It was flexible and resilient enough to support the full range of seating positions and body movements throughout the day. The name needed to be short, preferably a […]
A Low-Carb Family Brand Name With the popularity of the low-carb diet a few years ago, Frito Lay created a new low-carb line of salty snacks. A short, punchy name that tended to “pop” off the package was desired. Something that would complement rather than usurp the major Frito-Lay brands like Doritos and Tostitos. The […]
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