Crafting Names That Captivate.

A Proven Naming Process Customized to What You Need.

Whether you’re launching a new product, rebranding or expanding your services, let us help you capture the essence of your brand with creativity and precision.

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Transform your brand with a name that resonates.

How to craft a sizzling brand name

We’ll leverage our 40 years of naming experience to help you find a name that matters, that drives engagement and sales.

What is Our Naming Process?

A well-defined naming process is essential for creating a brand name that stands out. Here’s how we do it:

  • Discover

    Define your project goals and create an action plan to achieve them.

    black and white icon of a magnifying glass with an illuminated lightbulb in the center and 2 gears underneath it symbolizing discover of a new idea

  • Ideate

    Brainstorm ideas and select the best ones.

    black and white icon with a lightbulb in front of a piece of paper and a pencil next to it symbolizing ideation

  • Screen

    See which ideas pass preliminary screenings.

    black and white icon of a paper with "PASS" at the top and text with checkmarks next to each line symbolizing passing

  • Pitch

    Present names with taglines and collect feedback.

    black and white icon of a girl pointing to a projector screen with a lightbulb on it symbolizing pitching an idea

  • Fine Tune

    Using feedback, we will fine tune ideas if needed.

    black and white icon with a wrench and 4 strings with small circles on them in different positions symbolizing fine tuning

  • Test

    We can test your favorite names with a larger audience.

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  • ROI

    The result is a strong set of name candidates to move forward with.

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Glowing Reviews

  • Despite dealing with a unique company that manufactures highly technical products, the team was able to understand the concept before creating a suitable name. The NameStormers team has a broad set of backgrounds, allowing them to draw from a lot of experience.

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    Danielle Applestone

    CEO, Other Machine Co.

  • When it comes to creating a name in a logical way, NameStormers is the best. They work at a pace that is comfortable for a fast-moving entrepreneur and they put a lot of thought into every name. There is logic, intent, and meaning to every step of their creative process.

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    Jessica Johnson

    Innovation Manager, Personal Care Company

  • One of the names that NameStormers produced is already in use. The team’s dedication and timeliness were critical to the success of the project. Their flexibility and professionalism set them apart from other vendors. They were professional and timely with every deliverable. They were also committed to the success of the project.

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    Scott O’Reilly

    Founder & Software Architect, Spider Strategies

  • First, they’re excellent listeners. That is so critical, and I could tell they listened in every single deliverable. Then, their ability to do consumer testing and give us that insight into what consumers think. They truly presented us with every bit of information so we could make the best decision possible.

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    Jane Balek

    Executive Director, Think About Your Eyes

  • Their commitment to customer service was exceptional. I felt valued and respected at each step of the process. Plus, they managed the project incredibly well and were very creative with the names. They provided both traditional and outside-the-box options (and plenty in between). Truly, exceptional work.

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    John Troy

    Founder and CEO, WorkTogether

  • NameStormers adhered to the constraints of the project, coming up with a name that fit well with our brand’s personality and was not just a functional description of the product. Their excellent communication, thorough research, and timely delivery made them a valuable partner. Timeliness, thoroughness and communication.

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    Becky Logan

    Brand Director, Hostess Brands

  • We’re really grateful. You guys are a day at the beach. As you know, I’ve worked with, I don’t know, at least 20 naming firms. This is (You are) the best one. Best experience.

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    Diana “db” Barnes

    CMO, WHY Brands, Munchkin, Curio HomeGoods

  • They offered a diverse skill set unique to their level of experience. It was a better exercise working with them than completing the naming project internally. Their expertise stands out from the competition. They’re good at naming as well as getting feedback on the names. Their team’s good at checking the trademarks too.

    Director of Product Marketing

    Automotive Enterprise

Why Your Name Matters

A great name does more than just sound good; it captures attention, enhances brand visibility, and builds strong connections with your customers and other constituencies like your employees and partners too.

In a crowded market, your name must stand out and, perhaps even more importantly, avoid legal pitfalls. Our comprehensive naming process ensures you get a distinctive name that aligns with your vision and goals.

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Our Proven Naming Process

Understanding You

01. Discover

Magnifying Glass

Our naming process begins with an in-depth kickoff call to learn about your brand, audience, and goals. We ensure we have all the information to craft a name that fits perfectly.

NameStorming® Creativity

02. Ideate

Creativity Bulb

Next, we unleash creativity in our brainstorming phase. Starting with our Lightning Round, we quickly get your feedback to help us create names that excite you, your team and your customers.

Legal and Market Checks

03. Screen

Magnifying Glass Person

We conduct thorough trademark screenings and common law checks, utilizing advanced databases and AI-based search algorithms to assess possible legal issues moving forward with any name.

Collaborative Presentation

04. Pitch

Chart Presentation

Experience the thrill of our pitch stage where we present 10-20 names with rationale and taglines, allowing for constructive feedback and strategic discussions after seeing names presented in context.

Refinement With You

05. Fine Tune

Fine Tune

Using your feedback, we fine-tune favorites. We typically  conduct an insightful voting exercise to ensure you’re thrilled with the top name options.

Validation for Confidence

06. Test

Pencil Paper

We can test your favorite names with a larger audience, comparing their potential impact on behavior, ensuring your final choice hits the mark.

Long-Term Results

07. ROI

Bar Graph

Upon completion, you’ll have multiple strong name candidates, supporting taglines, and rationale that illustrate how each name differentiates you in the market and provides the level of engagement and excitement that you are seeking.

What Our Clients Say

NameStormers’ work was well thought out, comprehensive, and legally vetted, exceeding expectations. Their organized and responsive approach to project management results in a productive partnership. Beyond their outstanding collaboration skills, they offer expertise in brand naming. They have deep experience in creating brand names across a wide variety of industries.

Mike Nelson

Vice President, Medical & Dental Company

Let’s Talk

Why Choose Our Naming Process?

Creativity

Creativity Sparkle Bulb

We’re known for some of the most creative names in the business. Our team of real humans with decades of experience, coupled with the latest AI Agents and other tools, will give you names that strike the perfect balance of distinctiveness, excitement and engagement, without being too way-out.

Availability

Availability

It is easy to come up with good names. And it is becoming easier to come up with even great names. However, it is increasingly difficult to come up with any name that is legally available. This is where we excel. Helping you find that great name that you can actually use. 

Resonance

Resonance

You will likely love some of the names we create for you. So will your team. But the real test is your customers. Does your new name catch their attention? Does it make sense, inspire them, and get them to take the desired next step? We test names to make sure they resonate with those who matter most.

Names that captivated our clients

Want more insights?

Take your brand to the next level

Kick it up a notch

We create names that soar.

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