Crafting Names That Captivate.
A Proven Naming Process Customized to What You Need.
Transform your brand with a name that resonates.
How to craft a sizzling brand name
We’ll leverage our 40 years of naming experience to help you find a name that matters, that drives engagement and sales.
What is Our Naming Process?
A well-defined naming process is essential for creating a brand name that stands out. Here’s how we do it:
Glowing Reviews
NameStormers helped the client develop a new name for their platform, taking the time to understand the client’s business and providing comprehensive guidance along the way. They followed a carefully planned schedule, allowing them to deliver on time. Efficiency of delivery.
NameStormers turns around well-researched name options extremely quickly. Highly proactive through each step of the process, working with their team is seamless. They’re very efficient when it comes to driving projects forward, which has taken a lot off my plate. Unlike other vendors, they’ve been great about taking the lead.
NameStormers came up with the perfect name for the client’s product. They led a smooth workflow by leading regular meetings and responding quickly to questions and concerns. Their commitment to understanding our business and its specific needs was exceptional. The creativity of the team and their overall turnaround time was quite remarkable.
NameStormers’ work was well thought out, comprehensive, and legally vetted, exceeding expectations. Their organized and responsive approach to project management results in a productive partnership. Beyond their outstanding collaboration skills, they offer expertise in brand naming. They have deep experience in creating brand names across a wide variety of industries.
Why Your Name Matters
Our Proven Naming Process
Understanding You
01. Discover
Our naming process begins with an in-depth kickoff call to learn about your brand, audience, and goals. We ensure we have all the information to craft a name that fits perfectly.
NameStorming® Creativity
02. Ideate
Next, we unleash creativity in our brainstorming phase. Starting with our Lightning Round, we quickly get your feedback to help us create names that excite you, your team and your customers.
Legal and Market Checks
03. Screen
We conduct thorough trademark screenings and common law checks, utilizing advanced databases and AI-based search algorithms to assess possible legal issues moving forward with any name.
Collaborative Presentation
04. Pitch
Experience the thrill of our pitch stage where we present 10-20 names with rationale and taglines, allowing for constructive feedback and strategic discussions after seeing names presented in context.
Refinement With You
05. Fine Tune
Using your feedback, we fine-tune favorites. We typically conduct an insightful voting exercise to ensure you’re thrilled with the top name options.
Validation for Confidence
06. Test
We can test your favorite names with a larger audience, comparing their potential impact on behavior, ensuring your final choice hits the mark.
Long-Term Results
07. ROI
Upon completion, you’ll have multiple strong name candidates, supporting taglines, and rationale that illustrate how each name differentiates you in the market and provides the level of engagement and excitement that you are seeking.
What Our Clients Say
NameStormers’ work was well thought out, comprehensive, and legally vetted, exceeding expectations. Their organized and responsive approach to project management results in a productive partnership. Beyond their outstanding collaboration skills, they offer expertise in brand naming. They have deep experience in creating brand names across a wide variety of industries.
Why Choose Our Naming Process?
Creativity
We’re known for some of the most creative names in the business. Our team of real humans with decades of experience, coupled with the latest AI Agents and other tools, will give you names that strike the perfect balance of distinctiveness, excitement and engagement, without being too way-out.
Availability
It is easy to come up with good names. And it is becoming easier to come up with even great names. However, it is increasingly difficult to come up with any name that is legally available. This is where we excel. Helping you find that great name that you can actually use.
Resonance
You will likely love some of the names we create for you. So will your team. But the real test is your customers. Does your new name catch their attention? Does it make sense, inspire them, and get them to take the desired next step? We test names to make sure they resonate with those who matter most.