Bernzomatic Trailblazers

Blazing a Trail

“Trailblazer” perfectly embodies the spirit of adventure and discovery that outdoor enthusiasts seek. It evokes images of forging new paths, exploring the wilderness, and embracing the excitement of the unknown – aligning seamlessly with the essence of camping.

  • a Bernzomatic Trailblazer Extender tool in a package, featuring a blue and black extendable torch

The Need

Bernzomatic was launching a new line of campfire torches and they needed a product family name, as well as names for individual products. They wanted an aspirational umbrella name that extended across the entire family of tools, as well as more descriptive, intuitive names for each individual device in the family.

The Name

The family name “Trailblazer” captured the aspirations & sense of adventure many campers embrace. NameStormers also helped to develop a suite of individual product names like Explorer, Extender and others that related to the key differentiators of each individual device.

The Result

The Trailblazer name successfully conveyed the sense of adventure and outdoor exploration, resonating with campers. The individual product names were well-received for their clarity and intuitive connection to each device’s function, helping Bernzomatic position its campfire torches as must-have tools for outdoor enthusiasts.

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Bright orange and yellow flames erupt against a stark black background, suggesting a fire.

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