Canon PowerShot

Canon needed a name for a new type of digital camera that would offer users a wealth of capabilities and functionalities to help them capture incredible pictures. The name had to convey empowerment, excitement, and the breakthrough nature of the product, which allowed users to shoot, view, and print photos instantly without the need for film.

The name PowerShot was chosen. It effectively communicated the idea that the user now had the “power” to make every shot a perfect one, positioning the camera as both empowering and inspiring. The name was punchy, easy to remember, and conveyed the instant, high-quality results users could expect.

PowerShot line became one of the best-selling digital camera lines worldwide. It successfully resonated with consumers, and 25 years later, the PowerShot name continues to be a key part of Canon’s camera offerings. The name’s success helped establish Canon as a leader in the digital photography market.