Virbac IntelliDent

Virbac needed a name for a new cat dental treatment designed to help reduce plaque and tartar buildup through a cat’s natural chewing action. The product offered fewer calories per bite than most competing brands. Virbac wanted a name that would highlight these unique features and show both pet owners and veterinarians that this was a smarter, more effective choice.

NameStormers created the name IntelliDent. The name combines “Intelli” (intelligent) with “Dent” (dental), conveying that this product is the smarter choice for cats. It spoke to cat owners and veterinarians alike, reinforcing the idea that selecting IntelliDent is a sign of a smart, caring decision for the pet’s health.

IntelliDent was well-received and positioned as an intelligent, effective, and healthier choice in the cat dental care market. The name helped Virbac stand out by emphasizing the product’s benefits, and it provided creative opportunities for branding, including a fun logo. IntelliDent continues to make cats smarter and more smiley every day.