Skip to main content

Company Naming Service

Naming your company might just be the most significant business decision you ever make. The name needs to be appealing. It needs to be memorable. It needs to represent your values, capture the fancy of your target audience, and fit within your overall branding architecture. Unlike a product or service name, you’re going to live with your company name forever. Are you feeling the pressure yet?

They’re exceptional listeners. They’ve taken the time to understand our needs and incorporate our feedback into each round of naming very well. I’m impressed at how easily they seem to grasp our vision. ” Angela Smith, Consumer Insights Manager, Talking Rain Beverage Co.

Take a deep, soothing breath. Our company or non-profit naming services have been forged in the fire of experience. At our naming agency, we understand that a company name has to encompass your brand and your products, and we ask all the right questions at the outset of the NameStorming process. Here are just a few of the questions that our business naming services use to help us gain an intimate understanding of your brand and how your company name helps define it:

Learn How We Create
Great Names Like CarMax.

Download “The Method and Process of
Creating a Great Name” eBook

Download the eBook
Is Your Company Name Also Your Brand?

Once upon a time, companies went with the “house of brands” business naming approach to try to establish unique identities for each offering, rolling out multiple, distinct new brands without leveraging their company brand. Nowadays, there’s more clutter in the marketplace, which means it can be difficult to create a brand for multiple distinct products.

That’s why companies tend to favor the “branded house” approach in today’s climate. When your company and brand name share an identity, it enables you to more easily cut through the noise and build top-of-mind awareness for your brand. Thus our naming agency seeks to bring all of your brand names together in a single concept – creating a streamlined naming service.

On the other hand, if your company is your brand, it can be harder to diversify and strike out in a new direction. You want your product naming to establish awareness and preference without tying your hands when it comes to future endeavors.

Can you foresee your business offering other products or changing its services? Name development is a challenge. We understand that the names we generate need staying power and versatility to match your creative vision, and these questions help us get a firm grasp on your goals.

Will Your Business Model Change in the Future?
Team meeting within a company naming service operation
Who Is Your Target Audience?

While product and service names require the approval of the customer first and foremost, company names from good company naming services must satisfy investors, stakeholders, employees, and your target market. Of course, if your company name becomes your master brand, you’ll need to consider all of these constituencies. That’s all the more reason to rope in the experts to handle your company naming project.

NameStormers Can Help Bring Your New Company Name to Life

A company or brand name should never be chosen based on a guess, or the subjective opinions of a few people in your inner circle. Our rigorous seven-step method zaps the uncertainty out of the company naming process. From extensive trademark and linguistic screening to optional company/brand name evaluation research, our business naming services are thorough and research-backed. At Namestormers, we’re here to guide you through this momentous decision, and we’re willing to repeat our process as many times as it takes for you to say with total confidence, “We’ve nailed it.”

Here’s what you get when you choose to work with professional company naming consultants, such as NameStormers for your company naming project:

  • Hundreds of company names, ranked by their viability. Instead of giving you just a handful of possible brand names (like some naming companies), we bring tons of ideas to the table, scored by their availability and potential to generate buzz. Search our ideas to create the perfect name for your enterprise and logo.
  • Research-backed company/brand name candidates. Just coming up with a great name isn’t enough — it needs to work for your customer base. We take names to task, running them through a complete Customer Validation Study. When you engage our market research services, you’ll know that your name appeals to your audiences.
  • Trademark screening. We compare name candidates against your competitors to prevent trademark registration infringement issues down the line, protecting your brand identity. This process increases the robustness of name development and makes our service more flexible and useful.
  • Domain name screening. No .net or .biz for you. We help you screen website names for .com domain availability so you know customers and clients can reach your business online anywhere in the world.
  • Flat-fee services. With us, you know exactly what you’re paying, no matter how long it takes to nail your perfect name. Creating, branding, marketing, and industry-specific considerations are all included in the price. Get individual product names to suit your logo, branding, and more.
  • As many rounds of brand names as you need. We want you to feel confident that you have the perfect business name and brand story. That’s why we’re willing to go back to the drawing board as many times as it takes — at no extra cost to you – to fulfill your business objectives.

“They never missed a deadline or deliverable and always sent the materials in advance of our meetings, proving to us how organized they were. We loved the transparency of the organization. It was awesome to get the CEO's time each week.”

CEO of Job Seeking Platform
Solving Your Company’s Biggest Naming Challenges

We know that brand names need to work hard for your business. Our company naming service can help you tackle even some of the thorniest brand naming obstacles, helping you:

  • Distinguish yourself from competitors
  • Appeal to new customers
  • Address trademark issues
  • Give your company a new brand identity
  • Position your business for new growth
  • Create domain name visibility in search results
Staff member of a business naming service at their desk

In our time as a company naming agency, we’ve been able to work on creative company naming projects for some of the biggest names in the biz and some very successful regional companies. Here are just a few of our satisfied customers.

Take it from our Happy Clients

Don't miss any blog posts!

Sign up to be notified of new content on our site.

We don’t spam! Read our privacy policy for more info.