FireTip

Trading On Speed and Insights

Firetip works on multiple levels, combining the swift movements of its butterfly namesake with the power of fast trades and expert market intelligence.

  • Screenshot of Firetip trading platform showing multiple charts, graphs, and market data panels for financial analysis and trading

The Need

Farr Financial was rolling out a new financial trading platform with a totally new look and feel that could effectively compete with any other platform in the industry. It would be used for trading futures, options, foreign currency, stocks/equities, bonds and more. 

The platform’s exclusive, fast order entry system allowed traders to watch the markets in real-time and enabled them to trade at the click of a mouse. Farr needed a new, memorable, cool and edgy name for this platform.

The Name

The chosen name was “FireTip”. FireTip is a species of butterfly known for its rapid flight, but the separate words “fire” and “tip” were also individually relevant and catchy. “Fire” suggested fast speed, blazing, exciting, and “Tip” related to being on the brink or edge of something, or a confidential piece of advice.

The Result

FireTip has proved to be the edgy and memorable name Farr needed to get noticed & to differentiate itself in the crowded financial trading industry. 

Ignite your product’s full potential

Fire-up your team

Blow past your competition with an electric name

Get that creative spark going
Bright orange and yellow flames erupt against a stark black background, suggesting a fire.

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