Michelin’s Symmetry

Michelin needed a new name for their premium passenger tires, specifically designed for vehicles like the Honda Odyssey. The name had to:

• Reflect Michelin’s renowned engineering quality.
• Convey attributes like excellent handling, traction in adverse conditions, long wear, noise reduction and quick braking.
• Balance performance with affordability, making it accessible to a wide range of consumers.

Symmetry was selected as the ideal name because:

• It embodied the balance and design excellence associated with Michelin’s engineering.
• The name suggested a harmonious blend of performance and comfort, aligning with the tire’s key features.
• Symmetry reflected the tire’s superior handling and reliable performance, providing customers with a sense of stability and confidence.

Symmetry quickly became synonymous with Michelin’s reputation for outstanding performance and affordability, helping the tires gain traction across various vehicle types. It positioned the product as a well-balanced, high-quality option for consumers seeking both reliability and value.