Remington Clean Xchange

Remington developed a new electric razor featuring a disposable head; a first at the time. The company sought a name that would convey the ease of use, no-mess benefit, and the time-saving convenience of the disposable head. The name needed to stand out in the competitive electric shaver market, while aligning with messaging around the fresh, clean shave the razor provided.

Clean Xchange was chosen as the name for the new razor. The name was intuitive, clearly communicating the product’s unique benefits, and distinguishing it from other shavers. The name cleverly combined two core ideas:

• Clean emphasized the fresh, smooth shave the razor provided.
• Xchange alluded to the disposable head, suggesting an easy and quick exchange for a new one without mess or hassle.

The name was intuitive, clearly communicating the product’s unique benefits, and distinguishing it from other shavers.

Clean Xchange became a standout in Remington’s product lineup. The name helped the razor capture attention in the market, particularly for consumers interested in convenience and cleanliness. The product quickly gained recognition for its time-saving, no-mess design, solidifying Remington’s position as an innovator in the electric shaver category.