LifeNet Health DualLink

Binding Innovation to Efficiency

Suggesting a secure, two-point connection that restores stability and function, “DualLink” conveys accuracy and power, highlighting the graft’s role in re-establishing the critical link between movement and support in the knee.

  • a transparent U-shaped allograft medical device with blue markings

The Need

LifeNet Health, a global leader in regenerative medicine, and a provider of allograft bio-implants and organs for transplantation, developed a new two-strand, pre-sutured allograft for ACL reconstruction surgeries. This innovative product combined two shorter tendons in a “double-bundling” approach to enhance strength and provide a “perfect fit” for most procedures, while the pre-suturing feature improved surgical efficiency. The company needed a name that described the dual-bundling and pre-suturing benefits in a concise and impactful way.

The Name

“DualLink” was chosen as the name for its simplicity, clarity, and relevance. The word “Dual” highlighted the two-strand, double-bundling innovation, while “Link” emphasized the seamless connection between the tendons and the surgical process. The name was short, memorable, and effectively communicated the key benefits of strength, precision, and efficiency.

The Result

DualLink became a standout name in the field of ACL reconstruction, perfectly encapsulating the innovation and practicality of the product. Surgeons and healthcare providers embraced the name for its clarity and alignment with the product’s benefits, helping LifeNet Health solidify its position as a leader in regenerative medicine and surgical solutions.

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