Product Naming Service
Finding the Perfect Name for Your Products & Services
Getting to know YOU is the first priority of our strategic product and service naming process. As a brand naming agency, we ask targeted questions to unearth and understand your deepest vision for the product or service you offer, how it fits into the framework of your brand, and what you want it to mean to your audience. We also dig around for your likes and dislikes: What captures your fancy? Which competitors do you admire for their branding savvy? What brands and product names do your employees and customers love? Have you already written off any ideas for brand names, and why did they end up on the cutting room floor?
After we get to know your enterprise, we have the insight to provide a fresh perspective for your trademark and naming strategy. Pouring your heart into a creation can make it difficult to see through an objective lens and pick the right name, especially if you’ve developed an attachment to certain words or concepts during the inception stage. But we are able to step back and place your new product line name or service name into the context of your overall goals, audience receptiveness, potential roadblocks, and unique value proposition.
We work fast and allow you to have input in our product naming approaches, absorbing your reactions, and revising with you as many times as it takes for you to have that revelatory “ah-ha” moment. This is an integral part of the creative journey that few people in business ever experience, ensuring that your brand identity is strong, and accurately represents your company through the product name. It is our mission to ensure that you are attracting your target audience with the new name that we helped create for your company and your image.