Product & Service Naming
Finding the Perfect Fit for Your Products & Services
Getting to know YOU is the first priority of our strategic product naming process. We ask targeted questions to unearth and understand your deepest vision for the product or service, how it fits into the framework of your brand, and what you want it to mean to your audience. We also dig around for your likes and dislikes: What captures your fancy? Which competitors do you admire for their branding savvy? Have you already written off any ideas, and why did they end up on the cutting room floor?
After we get to know your brand, we have the insight to provide a fresh perspective. Pouring your heart into a creation can make it difficult to see through an objective lens, especially if you’ve developed an attachment to certain words or concepts during the inception stage. But we are able to step back and place your new product or service name into the context of your overall goals, audience receptiveness, potential roadblocks, and unique value proposition.
We work fast and allow you to have input in our process of product naming, absorbing your reactions and revising with you as many times as it takes for you to have that revelatory “ah-ha” moment.