SureGrid

Ensuring Resilience

  • high-voltage power lines silhouetted against a sunset sky with clouds

The Need

The U.S. power grid was in crisis. Utilities struggled to generate enough power during peak load periods, leading to rolling brownouts and blackouts as demand exceeded capacity. Many utilities kept a significant portion of their generation capacity idle for most of the year, only activating it during peak times. Site Controls and their venture capital partners aimed to launch a new entity to address this growing problem, targeting the commercial business sector. They needed a name that would clearly convey the value of their solution as a reliable, trusted alternative to the traditional power grid.

The Name

SureGrid from NameStormers was selected as the winning name. It helped support and convey the value prop of a trusted alternative to the utility power grid. After a relatively short time in business, Siemens purchased SureGrid, providing a handsome gain to the company’s founders and their venture capital partners.

The Result

SureGrid quickly gained traction in the market, demonstrating its ability to address peak load challenges effectively. Its success attracted the attention of Siemens, who acquired the company after a relatively short time, delivering substantial returns for the founders and their venture capital partners.

Create a name that can’t be unheard

Unleash your brand’s thunder

Let the roar cut through the noise

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