Fusion Brands VeriPur

Verifiably Pure Results

  • Veripur hand sanitizer moisturizers with 4-hour germ protection, alcohol-free formula, and hydrating ingredients in pump and tube packaging

The Need

Fusion Brands Inc. needed a name for their new antibacterial moisturizing hand cream that would be short, strong, and descriptive. The name needed to convey confidence and efficacy while also suggesting gentleness on the skin. The product had to stand out in a competitive market, where consumers were looking for a solution that protected against germs without sacrificing skin care.

The Name

The name VeriPur was chosen, combining the words “Veri” (from “verified” or proven efficacy) and “Pur” (from “pure,” signifying purity and freedom from contaminants or bacteria). The name exudes a sense of both trustworthiness and gentleness, making it clear to consumers that the product was effective in fighting germs but also safe and nourishing for the skin.

The Result

VeriPur quickly became a trusted brand in the fight against germs and bacteria, while also providing the vital benefit of moisturization and hydration. The name’s clear messaging helped establish VeriPur as a top choice for consumers seeking both protection and care for their hands, leading to strong brand recognition and market success.

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