
The Need
Fusion Brands Inc. (now Clean Beauty Collective) needed a name for a new antibacterial moisturizing hand cream with the following features:
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Up to 4 hours of protection against 99.9% of germs without re-application.
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Kills 99.9% of germs without alcohol or Triclosan.
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Gentle and non-drying because it is a moisturizing lotion.