Breyers Double Churn

The Extra Churn Makes It Extra Creamy

Churn conveys a hand cranked, slow, carefully crafted process. Double Churn goes beyond churning and elevates ice cream into something extraordinary.

  • A container of Breyers Chocolate Cookies & Cream Fat-Free Double Churn Ice Cream with a red lid and a "New!" label

The Need

Breyers came to NameStormers for help elevating the low-fat ice cream category. They wanted customers to feel excited about buying a lower-fat ice cream, especially one that was deliciously creamy and indulgent.

The Name

Double Churn was ultimately chosen because it suggested a more homemade, artisanal method of making the ice cream. It supported a premium positioning, while also sounding extra creamy and delicious. It communicated something about the actual process that was different from the competition.

The Result

After introducing the new Breyers Double Churn, Breyers nearly doubled its product line sales.

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