The Need
Name for a new convertible car seat that conveyed tailor-fit for your child at every season of early childhood.
The Name
“My Ride” was the winning name because it conveyed that this car would be the solution that works for your baby from infancy into childhood. My Ride “Safely adapts to meet your needs from birth all the way to 65 pounds.” No need for an infant car seat AND the toddler solution. This ride has it all! Short, simple, snappy, “for me & my child.”
The Result
Launched in 2008, the car seat has done very well in the market, boasting impressive reviews and continuing to make very happy parents to this day.
