Skip to main content

Naming Research

Naming research is the way in which you can find the perfect new name for your brand, but what is it and what role does it play? We’ve got the information you need below.

Have you given much thought to what you are going to name your new business? If the answer to this question is no, you need to start coming up with some ideas. It is an important part of marketing for your business, and will help you to entice potential customers.

The right name is key to the success of the new business. Keep in mind that this is the name that is going to appear on all of the packaging that your company uses, and as such your new product names need to stand out. Nobody is going to remember a name that blends into the background or is similar to other product names already established in the marketplace, so you need to come up with something that stands out. If your final name is too similar to a competitor, it will become difficult for consumers to differentiate between the two in their minds.

How can you do this though? Name testing. This is an important part of naming any brand, as it helps you to find the perfect name for your new business. We have come up with a fantastic service to ensure that each of our clients receives a business name that will appeal to consumers as much as possible. Want to know more? Keep reading.

Learn How We Create
Great Names Like CarMax.

Download “The Method and Process of
Creating a Great Name” eBook

Download the eBook

The Role Name Testing Plays in the Brand Naming Process

What is the role that name testing plays in the brand naming research process? Quantitative Name Evaluation Research provides the answer to that question. When you choose to undergo this step of the brand name process, we ask the participants of the study a number of key questions that result in valuable, in-depth insights that work like neon flashing arrows to guide you to your own final name decision. Naming research is an essential part of creating great product names that will entice people to purchase from you instead of one of your competitors. Companies need to create a fantastic first impression on potential customers, and the name of the product is a great place to start.

Some companies are under the impression that market research is all you need in order to create a great brand name. While we don’t deny that is a huge part of it, it’s also important to take the time to create a fantastic name for the brand. Name testing can provide you with a lot of the information you need, and actionable insights that will help you to increase brand recognition in the future. If none of the descriptive words that you have settled on have been right just yet, then it’s time to get back to the drawing board.

Our qualitative research aims to improve your brand strategy by working with you to capture the attention of consumers in your target market. Don’t worry about other brands coming and stealing your thunder, because whether it’s a new product or an existing one, our services will help your sales go through the roof.

We Test Instant Reactions to Your Brand Name

If you ask people what they think of a product name and allow them to take their time responding, you’re already heading down the wrong path on the consumer and product naming research journey. In day-to-day life, you don’t mull over a brand or product name for more than a few seconds, let alone minutes. You make a snap judgment and move on, perhaps without even knowing why you decided to engage or not engage with that brand.

We understand that people pick favorites quickly and can’t always articulate what caused them to gravitate toward one or the other. With that knowledge, we’ve developed a brand naming method to duplicate real-life, real-time scenarios. Instead of asking participants to ruminate on the options before we glean any feedback, we are able to get those knee-jerk reactions that are more authentic.

This level of qualitative research will help to build a new brand, for example, even if you already have existing products under another brand name. Traditionally, companies have used focus groups in order to conduct their brand research, letting members of their target market think carefully about the name. Those days are long gone, as we have now taken this to a whole new level.

You want your customer journey to start with the perfect product name, and that means that you need something people are automatically drawn to. We can help you achieve this through our new product name study that we have spent a long time completing research for.

We Test the Memorability of Your Brand Name 

Above all else, the name of your brand needs to be memorable. Your ultimate goal is to build preference for your brand, but you can’t build preference without awareness. In today’s oversaturated market, breaking through is tough. If your brand positioning and name doesn’t set you apart from your competitors by being memorable, you can kiss preference goodbye.

Ideally, when someone hears the name of your business, you want them to immediately get that familiar feeling. Of course, it’s best if they are able to immediately place it and think of your company, but familiarity is where it starts. It doesn’t matter if they think of your place of work or the packaging that you use for your products in retail stores, all that matters is that they remember your new name.

We could ask the participants of the evaluation which names they believe are most memorable before they leave the room. But they don’t really know yet, do they? The only test of memorability is remembering. That’s why, as part of our brand and company product naming research process, we perform a follow-up memorability test that is fill-in-the-blank rather than multiple choice. This unaided awareness ensures they can only list the names that truly stuck with them. This type of market research feels like it takes forever to get results, and that is why there are many companies who shy away from using this. However, we handle this all for you, so there really is no need to worry.

While it may take a little bit longer than other types of market research, the data that you end up with is far more accurate and actionable than other exploratory research types. We can even look into finding names in other languages to suit your international market if this is something that you are interested in. At the end of the day, the most important thing is finding out what sticks in the head of those who are most likely to be your consumers one day. This information will guide you to come up with a product name or company name that people can’t help but recognize.

We Provide an Executive Summary

Within a week or two of fielding the research, we provide you with results from the study. That includes key insights on the names’ ability to drive purchases, stoke interest, and distinguish you from the competition. It means showing you hard data to back up our brand, product naming, and company naming recommendations. We will do this for each product or each product category, depending on what you have specified when you retained our service.

We will never try to give you recommendations without showing why we are doing so, and how we came to our conclusions. Our experts provide you with an executive summary of the data that has been gathered so that you can see the breakdown of quantitative research and how our recommendations have been reached. Each name idea will be carefully chosen taking into account how memorable each word or name idea was from the study. This will all be compiled into one easy-to-read document so that you can look at all the possibilities, narrowing it down to the one that you will eventually use.

While you still have a big decision to make, you are now equipped with all the knowledge you need to take the leap and tie a bow on your company name. It may be a little scary at first as you are essentially taking a leap of faith here, but we can assure you that our methods are tried and tested by many companies who have come before you. There’s no need to be nervous! The time and dedication that has gone into naming your company is going to pay off.

Internal Naming Research Discussion

We’ve Been Doing This for Decades!

For 30 years, we’ve been tinkering with our product naming techniques in order to hand you the most informative and accurate insights that will in turn deliver the perfect product name. Our dedicated research team is experienced and eager to provide the results that allow you to commit whole-heartedly to a name that’s catchy, memorable, and resonates with your target audience. From a list of potential names (to save you from getting to the point of analysis paralysis from trying to come us with them on your own), you can find the perfect brand or product name among them all that will have the exact influence you intend in the marketplace. It may seem like looking for a ruby in a mountain of rock in the beginning, but our insights will help you come up with a winning name in no time.

Using our service, your business will reap the benefits of our innovative ideas and existing knowledge surrounding name testing. The ultimate goal of your business, in the beginning, should be to develop a brand that screams success, and that is what we have been doing for our clients – completing their naming research for over 30 years.

We are a trustworthy service that takes pride in providing results to benefit all those who use our service. We know how important it is to create strong brands that will aid in fantastic marketing for your business. Without this, consumers are not going to be interested, or take the time to even give your company a second look.

Building relationships with our clients has been something that we are proud to have achieved over the course that we have been providing our services. Cultivating these relationships is just another example of why you can trust us with your business and marketing messages. We can take a simple word, and turn it into product lines that you can use for each item that you sell.

Helping Businesses With Our Research

We understand that not everyone has the time to conduct their own market research, which is why we are here to do it for you. Appealing to customers is not an easy task at any given time, especially when the landscape of each industry is changing constantly. But, one thing that remains the same is what kind of name will pull someone’s attention, and keep it long enough to stay in their mind long after the initial sighting of the name. Using our product name study, our team will take a look at what your company is looking to offer on the market, then use this research to come up with a shortlist that we can use during the study.

We dedicate our time and resources to help others come up with a company name and product names that are going to catch customer attention. A strong brand is more likely to result in customers making a purchase from you, and our data will help you create this. Trust our methods, and use the information that we find for you to create the strongest branding possible. When you are seeing fantastic results, you are going to thank yourself for taking the time to come up with something spectacular, rather than opting for something ordinary. Remember that your goal is to appeal to the customer, and choose a name that sticks out in retail, not something that is easily confused, difficult to pronounce, or anything that will simply go in one ear and straight out of the other.

Hopefully now, you have a better understanding as to the role that name testing plays in the brand naming process before you reach a final decision. If you are interested in learning more about our services or you are eager to get started, do not hesitate to get in touch with us today. A friendly member of the team will be more than happy to talk you through your options.

Brand Naming Research Team Discussing Possibilities