We create names that will set your brand on fire.

Ignite explosive growth with your new product, company, or service name.

We help brand & new product managers, insight & innovation directors, and CMOs & CEOs around the world drive growth, loyalty and margins.

How Can We Help?

Need a name?

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We’ve been naming since 1985, longer than just about any other naming agency. We wrote the first AI-like naming software module in 1986, before AI was even a thing. We know how to stay ahead of the curve and help you do the same. Let us curate the best human-driven process and optimal AI assist to deliver exactly what you need.

Learn about Naming

How can I make sure my new name is available?

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Don’t get burned by adopting a name you cannot legally use (and don’t rely on AI to do this for you). Our preliminary, but thorough, trademark, domain, and common law research on every name we suggest limits your risk.

Learn About Screening

Should you test names?

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Reaction-based name testing is an objective way to evaluate how your names will actually perform. With our behavior-science methodology and engaged participants (you won’t find us using synthetic respondents), get analysis and insights to answer your burning questions.

Learn About Naming Testing

Let’s Jump Right In

Over the past 40 years we have worked with thousands of clients, each facing a slightly different challenge. Here are few of the more common issues we have helped our clients navigate:

  • Changing an existing name

    Whether due to M&A, a cease-and-desist letter, or evolving cultural sensitivities, your current name may no longer be delivering competitive advantage. We craft names that are distinct, adaptable, and align with your new thinking or emerging global opportunities .

  • Clearing legal trademark and language hurdles

    Creating a meaningful, pronounceable name that’s registrable across multiple countries is challenging. We’ll guide you through the complexities, offering names more likely to achieve that elusive trademark and linguistic clearance.

  • Developing a memorable new name in a crowded competitive brandscape

    With the adoption of AI and ever increasing volume of digital noise, finding  a name that actually stands out and resonates with your audience is tough. We do this consistently for some of the largest enterprises and newest startups around the world, leveraging the best human talent combined with the most effective AI solutions.

  • Accelerating name development for your name change or new name

    We have developed exceptional names under extemely tight deadlines (e.g., getting a call on Friday and completing the project by Monday). Contact us to see if we can meet your deadline, regardless of how ridiculous it might be.

Hot Clients

Brands we work with.

We create product, company, and service names that spark conversation, fueling sales.

We offer naming and branding services designed to ignite your success. We forge naming strategies, naming architectures, and naming systems that resonate with your customers.  We bring clarity and energy to your identity with compelling taglines, rationale, and brand messaging. Our expertise extends to brand design, logo creation, and strategic storytelling—backed by name testing, trademark and linguistic screening, and domain/web viability checks. Whether launching a new brand or reigniting an existing one, we provide the insights and creative direction to ensure your name and brand burn brightly.

Download our Capabilities Flyer for more information on all our services.

Get Our Capabilities Flyer

Core Naming & Brand Services

  • Naming Strategy
  • Naming Architecture
  • Naming Guidelines
  • Name Stories
  • Naming Systems
  • Tagline Development
  • Rationale Development

Brand Identity & Design

  • Brand Strategy
  • Brand Stories
  • Brand Messaging
  • Brand Architecture
  • Brand Guidelines
  • Logo Design

Validation & Viability

  • Name Validation Research (System 1 & 2)
  • Domestic & Global Trademark Screening
  • Global Linguistic Screening
  • Domain & Web Screening

Glowing Reviews

  • NameStormers went above and beyond to help the business select a suitable name while taking into consideration the trademark risks. Their expertise made them a useful resource, and they managed the project well. They were an inventive partner with a well-thought-out process. NameStormers was exceedingly creative.

    A smiling man with short brown hair wearing a red checkered shirt and a dark blazer, posing in front of a beige brick wall.

    Dan Sisel

    Partner, Berengaria Development

  • They save you a lot of time by pre-vetting names with their own trademark issue elimination process and their expertise shined when it came to being creative with naming. They also include a survey to get a read on the names that are resonating the most with your target audience.

    A woman with long dark hair wearing a black outfit and gold necklace, looking serious against a neutral background.

    Laura Morgan

    Director of Marketing, Ozery Bakery

  • Equipped with exceptional branding expertise and a thorough trademark issue elimination process, NameStormers delivered 3–4 names for each product. They save you a lot of time by pre-vetting names with their own trademark issue elimination process and their expertise shined when it came to being creative with naming.

    Karam Kapur

    Senior Manager, Consumer Products Brand

  • The team at NameStormers were thorough in the setup, approach throughout the iterative process, and were extremely helpful in testing the new names and gave solid recommendations on next steps from a trademark and legal perspective. The team is small but mighty and a delight to work with! I’d recommend their services any day.

    A woman with long blonde hair, wearing a red top, against a dark background.

    Sam Janczak

    Consumer Insights Manager, Global Nutrition Company

  • NameStormers went above and beyond to help the business select a suitable name while taking into consideration the trademark risks. Their expertise made them a useful resource, and they managed the project well. They were an inventive partner with a well-thought-out process. NameStormers was exceedingly creative.

    A smiling man with short brown hair wearing a red checkered shirt and a dark blazer, posing in front of a beige brick wall.

    Dan Sisel

    Partner, Berengaria Development

  • They save you a lot of time by pre-vetting names with their own trademark issue elimination process and their expertise shined when it came to being creative with naming. They also include a survey to get a read on the names that are resonating the most with your target audience.

    A woman with long dark hair wearing a black outfit and gold necklace, looking serious against a neutral background.

    Laura Morgan

    Director of Marketing, Ozery Bakery

  • Equipped with exceptional branding expertise and a thorough trademark issue elimination process, NameStormers delivered 3–4 names for each product. They save you a lot of time by pre-vetting names with their own trademark issue elimination process and their expertise shined when it came to being creative with naming.

    Karam Kapur

    Senior Manager, Consumer Products Brand

  • The team at NameStormers were thorough in the setup, approach throughout the iterative process, and were extremely helpful in testing the new names and gave solid recommendations on next steps from a trademark and legal perspective. The team is small but mighty and a delight to work with! I’d recommend their services any day.

    A woman with long blonde hair, wearing a red top, against a dark background.

    Sam Janczak

    Consumer Insights Manager, Global Nutrition Company