Brident

Premier Dental came to NameStormers with an existing name that was too similar to others, possibly increasing trademark infringement issues. They also needed a warm and inviting name that would help to overcome trepidation about dental visits. Their preference was for a distinctive and memorable name that supported their value prop of delivering brighter teeth. 

After testing “Brident” against 5 other names with consumers, it outscored the others significantly. The name related to making dental checkups and orthodontic services brighter, more approachable, and friendly. It also suggested a smarter and more convenient way to make sure everyone has brighter smiles and healthier teeth!

With over 65 different Brident locations, the Brident name has proven itself and will serve Premier Dental and its customers well for years to come.