OhMega!

Talking Rain needed to name their new chia juice that blended fruit juices, emulsified chia, and natural caffeine. Their innovative beverage contained Omega-3s, 6s, 9s, and Vitamin C, with improved drinkability over traditional chia drinks. The name needed to highlight these nutritional benefits while appealing to both existing chia consumers and new customers seeking a healthy pick-me-up.

“OhMega!” emerged as a clever solution that embraced the benefits of omega fatty acids in a memorable way. The intentional misspelling made it more playful and approachable, while suggesting both health benefits and an energizing experience – perfectly aligning with the product’s positioning as a healthy yet enjoyable beverage.

OhMega! became a standout product in Talking Rain’s portfolio, successfully attracting both health-conscious consumers and those previously hesitant about chia drinks. The memorable name helped the product gain traction in a crowded market, while its improved texture and clear health benefits made it a popular choice for consumers seeking a nutritious alternative.