Déesse Lingerie

Addition Elle sought a name for their new plus-size lingerie line that would:

• Capture a European sensuality similar to iconic brands like “Victoria’s Secret”
• Convey sophistication while appealing to a broad audience

The name achieved two big goals:

• The French word for “goddess” perfectly embodied the sensuality and confidence the brand wanted to convey.
• It captured an air of sophistication and timeless appeal, aligning with the European-inspired essence.

Déesse became a cornerstone of Addition Elle’s success, resonating strongly with consumers and solidifying the brand’s position in the plus-size lingerie market. The name’s elegance and meaning helped elevate the line and contributed to its lasting impact.