Coppertone NutraShield

Coppertone wanted a name for their new sunscreen product that not only provided UVA/UVB protection but also catered to women seeking anti-aging and repairing benefits. The product needed to convey the idea of nourishing and repairing the skin with antioxidants, while still offering powerful sun defense.

The team landed on the name Nutrashield, which perfectly captured the dual benefits of skin repair and sun protection, and seamlessly combined two key elements:

• Nutra, derived from nutrition, signifying the product’s skin-nourishing antioxidants.
• Shield, representing the sunscreen’s protective properties, ensuring defense against sun damage.

Brooke Shields as its ambassador, Coppertone Nutrashield revolutionized the sunscreen market by focusing on better-for-you ingredients and nourishing properties. The product was a game-changer, setting a new standard for sunscreens that not only protect, but also promote skin health and repair. Nutrashield became a standout in the industry and is still recognized as a leading name in skin-care sunscreens.