Tapestry Collection by Hilton

Distinct Destinations, Seamlessly Connected

“Tapestry Collection” is a rich, evocative name that suggests a unique blend of stories, cultures, and design elements woven together to create distinctive guest experiences. The name conveys charm, individuality, and character – perfect for a collection of hotels that each offer their own authentic, artfully curated stay.

  • A luxurious hotel lobby featuring a wooden front desk, decorative lighting, and tiled floor with vintage-style decor

The Need

Hilton approached NameStormers to develop a name for a new hotel collection positioned just below their upscale Curio Collection. The brand needed to appeal to younger travelers (ages 30-45), while maintaining Hilton’s high standards. Each property would offer unique experiences and prime locations for local exploration, from SOHO in NYC to beachfront destinations in Florida.

The Name

“Tapestry Collection” emerged as the perfect metaphor – just as a tapestry weaves diverse threads into a masterpiece, this collection would unite distinctive hotels under one remarkable brand. The name captured both the individuality of each property and their collective strength under the Hilton umbrella.

The Result

With over 52 locations worldwide, the Tapestry Collection has become a trusted choice for business and leisure travelers seeking exceptional experiences in unique settings.

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A powerful lightning bolt strikes the ground beneath a massive, dark storm cloud in a landscape with a road, under a dramatic sky.

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