TrueYou

Embracing Your True Self

Emphasizing authenticity and personal wellness, “TrueYou” suggests a product that helps women feel their best, supporting their health and vitality so they can be the truest version of themselves.

  • TrueYou product line from The Vitamin Shoppe, featuring colorful supplement bottles and packaging with a pastel gradient background.

The Need

The Vitamin Shoppe needed a brand name for a new line of vitamins and supplements designed for women of all ages. The brand aimed to convey a warm, generous, radiant, and passionate lifestyle, with a focus on self-love and self-care, rather than the typical clinical, functional benefits.

The Name

NameStormers created “TrueYou”, a name that embodies the concept of being loving and true to oneself by caring for health and wellness. The rhyming element made the name memorable, and it resonated with the brand’s focus on empowering women to prioritize self-care.

The Result

TrueYou was affirmed as the top choice among target consumers through a name validation study, with its warm, authentic appeal aligning perfectly with the brand’s messaging. The name successfully helped the line stand out in the marketplace, fostering a deeper connection with consumers who value self-love and wellness.

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