TrueYou
Embracing Your True Self
The Need
The Vitamin Shoppe needed a brand name for a new line of vitamins and supplements designed for women of all ages. The brand aimed to convey a warm, generous, radiant, and passionate lifestyle, with a focus on self-love and self-care, rather than the typical clinical, functional benefits.
The Name
NameStormers created “TrueYou”, a name that embodies the concept of being loving and true to oneself by caring for health and wellness. The rhyming element made the name memorable, and it resonated with the brand’s focus on empowering women to prioritize self-care.
The Result
TrueYou was affirmed as the top choice among target consumers through a name validation study, with its warm, authentic appeal aligning perfectly with the brand’s messaging. The name successfully helped the line stand out in the marketplace, fostering a deeper connection with consumers who value self-love and wellness.