StoneTrust

Solid Dependability

“Stone,” symbolizes tenacity and conviction, while “Trust,” reinforces security and loyalty. “StoneTrust” conveys a sense of unwavering protection, assuring businesses and employees that they are in safe, steadfast hands.

  • Stonetrust Workers' Compensation logo with a red icon, featuring the tagline 'Reliability. Every step of the way.' in orange text.

The Need

In 2005, Amicus Mutual Insurance Company faced trademark infringement litigation and needed a name change. The company was also transitioning to a stock insurance model and expanding its services to provide statutory workers’ compensation insurance to employers in various industries, including construction, retail, and manufacturing. The new name had to communicate reliability, trustworthiness, and be easy to remember and pronounce.

The Name

NameStormers helped create StoneTrust, a name that conveyed a strong foundation and credibility. “Stone” symbolized steadfast reliability and a solid foundation, while “Trust” emphasized the company’s commitment to dependable service, risk management, and claims handling.

The Result

StoneTrust successfully positioned the company as a reliable and trustworthy provider of workers’ compensation insurance. The name helped the company achieve great success, with zero trademark infringement issues and a strong reputation in the industry.

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