AirDye Imbu

Imbuing Speedy, Dependable Color Management

In 4 letters, IMBU captures the essence of color transformation and sparks creativity. It clearly aligns with a cloud-based color management tool for the apparel supply chain.

  • Smiling woman with platinum blonde hair wearing a colorful, geometric outfit, with the word "IMBU" boldly displayed across the imag

The Need

AirDye sought a new name for its revamped flagship color management solution, targeting the fast-paced fashion industry. The brand needed a name that would inspire supply chain managers at fashion retailers while conveying creative freedom and reliability. The solution needed a name that resonated with the industry’s need for speed, innovation, and dependable performance.

The Name

NameStormers developed Imbu as the ideal name. Imbu means to thoroughly inspire, influence, pervade, and saturate – qualities that strongly align with AirDye’s mission of transforming the color management process in fashion. The name encapsulates the essence of creative influence while emphasizing the company’s reliable and impactful solutions.

The Result

Imbu successfully captured the attention of fashion industry professionals by conveying both creative freedom and dependability. The name resonated deeply with supply chain managers in the fashion retail space, and the solution was well-received for its ability to offer a transformative and reliable approach to color management. AirDye’s rebranding with Imbu helped position the company as an innovative leader in the fashion industry’s evolving landscape.

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