Kimberly Clark (Cottonelle) needed a name for a new line of toilet paper. This new name needed to speak to people who believe that what happens in the bathroom affects the way you feel out of the bathroom. Thisname needed to convey:
A superior clean feeling
A category competitive softness
Innovative cleaning systems
Leaving you feeling ready to re-connect with work, family, children, etc.
Ultra Comfort Care conveyed premium quality material with a focus on softness, comfort, and relayed confidence that it would take care of even the “trickiest business” leaving you clean and ready to re-connect.
Cottonelle’s Ultra Comfort Care was launched in 2010 and continues to be sold as their softest and most absorbant toilet paper product on the market.