Mirra

Back Support That ‘Mirrors’ Your Body

“Mirra” was chosen because it evokes the concept of reflection, highlighting how the chair adjusts to the body’s movements. It also conveys comfort and resilience, positioning the product as a blend of advanced design and lasting quality.

  • A modern ergonomic office chair with a mesh backrest sits in a bright, minimalist workspace with a plant and desk

The Need

Herman Miller needed a name for a new office chair designed with ergonomic features that would offer comfort and support to the human body. The name needed to align with the upscale, premium positioning of the brand while being short and globally adaptable. It was crucial to avoid linguistic or cultural issues and ensure trademark availability.

The Name

“Mirra” Derived from “mirror,” the name reflected the chair’s ability to mirror the movements of the body and joints. It also incorporated the root “mira,” suggesting miraculous flexibility, comfort, and durability, making it a perfect fit for Herman Miller’s innovative and premium brand.

The Result

After the Mirra chair’s introduction, 1.5 million units were sold over the next 10 years. The subsequent introduction of Mirra 2 continued the chair’s success, establishing it as a leader in ergonomic workspace solutions.

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