So You’re Naming a Service

Naming a service requires a different approach than naming a product. A service name has to work hard to convey trust and value, as well as connect with your customers.

  • Two professionals shaking hands over a table with business charts, expressing trust and agreement
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Let’s zero-in on this for you…

Focus on these four ways that service names should enable success. Target what matters.

1. Sharpen Your Relationships

A service is fundamentally about an ongoing relationship and the confidence that it instills. A service name should reflect trust and connection and resonate with customers.

2. Clarify Your Vision

Ensure immediate understanding. This does not mean all service names need to be long, descriptive, 3-word names. A shorter, evocative name can work well with a descriptive trailer. And this will satisfy IP attorneys who will advise you that a name needs to be used as an adjective.

3. Aim for the Bullseye

A too narrowly defined service name can constrain expansion later on. But one that’s too broad may confuse customers without some explanation. Find the right balance.

4. Hone Your Digital Presence

How will customers find your service? If possible, secure the shortest, distinctive part of your service name as your domain name. If not, register your full service name with the trailer as your domain name. Set up your profile on relevant social media platforms and optimize your website content for SEO and local search to effectively drive traffic.

A Smattering of Service Name Successes

We named our own service: NameStorming®

See what we did there? We spun our service name from our company name and refer to it as our NameStorming Service (service is the trailer). It makes you think of a “brainstorming” process which was what we were going for.

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Glowing Reviews

  • The NameStormers team has a broad set of backgrounds, allowing them to draw from a lot of experience.

  • When it comes to creating a name in a logical way, NameStormers is the best.

  • Their flexibility and professionalism set them apart from other vendors.

  • Their ability to do consumer testing and give us that insight into what consumers think.

  • NameStormers went above and beyond to help the business select a suitable name while taking into consideration the trademark risks.

  • In the end, they felt confident that they had the best names for their product.

  • They save you a lot of time by pre-vetting names with their own trademark issue elimination process.

  • The thing I found most impressive about their company was the amount of true experience they had in the industry

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