Bantam Tools

Other Machine Company sought to rebrand itself due to its current name being confusing, non-descriptive, and disconnected from the company’s mission and vision. The existing name, often shortened to “OMC,” didn’t communicate what the company did or the core values it wanted to convey. Moreover, the use of “Other” in product names like “OtherMill Pro” and “OtherPlan” created a disconnect with customers and required rethinking. The company needed a new name that conveyed the power, efficacy, safety, and ease of use of its machines, while unifying its brand under a strong, memorable identity.

After deep engagement with the company’s vision and the challenges posed by the old name, NameStormers proposed the name “Bantam Tools.” The term “Bantam” refers to a small breed of chicken, known for its powerful and energetic male counterpart. This name was selected to reflect the strength, precision, and efficiency of the machines, while also conveying a sense of compactness, safety, and usability, aligning with the company’s values and vision for its products.

The name “Bantam Tools” was an immediate success with the company. It effectively captured the essence of their machines — powerful, efficient, and user-friendly. The new name also aligned with their goal of streamlining branding efforts by establishing a strong masterbrand. The rebrand shifted the focus to building a unified, recognizable identity, allowing for more intuitive and descriptive product names going forward. The launch of Bantam Tools has positioned the company as an innovative leader in the market, with a clear and memorable name that resonates with customers.