TimberCraft

Pergo sought to launch a premium laminate flooring product that stood apart from traditional laminates. This new offering combined the authentic look and texture of real hardwood with the durability and practicality of laminate. Pergo needed a name that would elevate the perception of laminate flooring while emphasizing its premium quality and crafted, authentic design.

“TimberCraft” was selected as the ideal name. It was straightforward, easy to say, and immediately communicated the product’s key attributes. “Timber” emphasized the authentic wood-like appearance, while “Craft” highlighted the attention to detail, quality, and craftsmanship of the flooring. Together, the name evoked a sense of natural elegance and superior design.

TimberCraft successfully positioned Pergo’s premium laminate flooring as an elevated, high-quality product. The name resonated with consumers, reinforcing the message of authenticity and craftsmanship, and helped redefine laminate flooring’s reputation as a stylish, durable alternative to hardwood.