The Hotel Deca

Built in the 1930s in the art deco style, University Towers is located in the university district in Seattle (akin to the Fillmore District in San Francisco). As part of a major renovation in the 1990s, the owners wanted to rebrand the property with a name that fit its architecture and proximity to the university fraternities and sororities.

The Hotel Deca name was chosen because it accomplished all of the key naming goals: it tied back to the art deco style, it appealed to the local fraternities and sororities and their social chairs because “deca” is from the Greek for 10, it differentiated the property from all competitors throughout Seattle, it was easy to say, spell and remember, and it was short. 

Hotel Deca was well-received and became an important mainstay in the university district until it was acquired by an investment firm and redesigned in 2018.