Choice Hotels Social Circle

Helping Everyone Feel Included

  • various hotel interiors and exteriors with the "Choice Hotels" logo in the center, featuring different hotel brands

The Need

Choice Hotels needed a name for a new restaurant that reflected an optimistic, uncomplicated, warm, and inviting atmosphere. The brand wanted to embody the idea of “where everybody is somebody”, and incorporate a red circle design element into the name.

The Name

Social Circle” was a perfect fit, as it was easy to remember, fun, and aligned with the desired brand positioning. It encapsulated the inclusive, welcoming nature of the restaurant, while tying in seamlessly with the red circle design element.

The Result

“Social Circle” became a beloved restaurant where travelers felt at home, embodying the concept of “somebody” in unfamiliar surroundings. The name also worked harmoniously with the visual design, bringing the “full circle” concept to life.

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