Choice Hotels Social Circle

Choice Hotels needed a name for a new restaurant that reflected an optimistic, uncomplicated, warm, and inviting atmosphere. The brand wanted to embody the idea of “where everybody is somebody”, and incorporate a red circle design element into the name.

“Social Circle” was a perfect fit, as it was easy to remember, fun, and aligned with the desired brand positioning. It encapsulated the inclusive, welcoming nature of the restaurant, while tying in seamlessly with the red circle design element.

“Social Circle” became a beloved restaurant where travelers felt at home, embodying the concept of “somebody” in unfamiliar surroundings. The name also worked harmoniously with the visual design, bringing the “full circle” concept to life.