Naming Spotlight: Puron Case StudyIndustry & Tech

Naming Spotlight: Puron

United Technologies had to name their new environmentally sound Freon® replacement. Freon was being eliminated…

StaffMay 31, 2017

What Must Your New Name Do? Naming Tips

What Must Your New Name Do?

A simple enough question that we’ve asked for over 20 years. The answers range from…

StaffMay 31, 2017

Top Name Selection Tips Naming Tips

Top Name Selection Tips

When trying to whittle down a long list of name candidates, here are some recommended…

StaffMay 30, 2017

Naming & Social Impact Naming by Industry

Naming & Social Impact

In this day and age of people giving back to their communities, it is refreshing to…

StaffOctober 12, 2014

The Dot-Com Reign of Terror Domain NamingTrademarking

The Dot-Com Reign of Terror

It’s the year 2012, you have a limited marketing budget so you need your new…

StaffSeptember 6, 2012

Pure Balance Tips the Scale Naming News

Pure Balance Tips the Scale

 Hats off to Walmart who in an uncanny, or should we say uncanine twist, recently…

StaffAugust 28, 2012

4Front Treadmill Brand Name Scores Big Case StudyConsumer Goods

4Front Treadmill Brand Name Scores Big

Do you like to workout? Do you like to workout indoors on a treadmill? Have…

StaffJune 12, 2012

Helping Kids Learn with Gamification & an Engaging Name Naming News

Helping Kids Learn with Gamification & an Engaging Name

Testing our K-12 children is becoming more frequent and more rigorous. Mastering a wider variety…

StaffApril 1, 2012

An Elegant Name for a Powerful CEM Platform Case StudyIndustry & Tech

An Elegant Name for a Powerful CEM Platform

On Feb 22, 2012, Maritz Research introduced its Capella platform, a new way to measure the complete…

StaffMarch 11, 2012

New Yorker’s Naming and Our Review Naming NewsNaming Strategy

New Yorker’s Naming and Our Review

It’s always exciting to see a thoughtful article about brand naming in a mainstream, American…

StaffOctober 23, 2011

Naming philosophies from the Naru, Continued. Naming Tips

Naming philosophies from the Naru, Continued.

The Naru (Naming Guru) has emerged from the naming reflecting pool to finish sharing his/her…

StaffSeptember 26, 2011

Naming Philosophies From the Naru (Naming Guru): Naming Tips

Naming Philosophies From the Naru (Naming Guru):

One of the special educational services NameStormers offers is access to the sage naming philosophies…

StaffSeptember 15, 2011