Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a…
StaffAugust 8, 2010
Talon is the new name for Minn Kota’s fresh-to-market, shallow water anchor. We think Talon…
StaffAugust 4, 2010
Society celebrates, envies, and covets creative people. So many individuals wish they were more creative…
StaffJuly 30, 2010
Airadigm (Einstein Wireless) needed a new corporate brand name as it expanded its consumer cell…
StaffJune 13, 2010
Sometimes simple really is better. Especially when it comes to complex medical challenges that require…
StaffMay 9, 2010
Names that have multiple meanings tend to grab the attention of a wider variety of…
StaffMarch 28, 2010
A naming architecture and brand nomenclature system offers a variety of advantages including: Leveraging the…
StaffMarch 23, 2010
American National Bank was prosperous and growing. As it expanded by building new branches in…
StaffFebruary 1, 2010
Because different languages are often spoken in the different countries, some of which use non-Roman…
StaffJanuary 9, 2010