Naming Tips Why Most New Brand Names Are Doomed From The Start Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a…StaffAugust 8, 2010
Naming News Anchor’s Away: Why We’re Onboard with Talon Talon is the new name for Minn Kota’s fresh-to-market, shallow water anchor. We think Talon…StaffAugust 4, 2010
Naming Strategy Why are so Many Scared of Creativity? Society celebrates, envies, and covets creative people. So many individuals wish they were more creative…StaffJuly 30, 2010
Case StudyIndustry & Tech Einstein Wireless Takes Airwaves by Storm Airadigm (Einstein Wireless) needed a new corporate brand name as it expanded its consumer cell…StaffJune 13, 2010
Case StudyFood & Drink Humorous Brand Names Deliver Mindshare Our friends north of the border love to both honor and poke fun at the…StaffMay 23, 2010
Case StudyIndustry & Tech Simple Brand Names Deliver Sometimes simple really is better. Especially when it comes to complex medical challenges that require…StaffMay 9, 2010
Naming Tips Naming Tips: The Double-Entendre Names that have multiple meanings tend to grab the attention of a wider variety of…StaffMarch 28, 2010
Naming Architecture Naming Architecture and Brand Nomenclature A naming architecture and brand nomenclature system offers a variety of advantages including: Leveraging the…StaffMarch 23, 2010
Naming Tips Short Brand Names Pop Back in 2008, a group of investors approached us needing a name for a new…StaffFebruary 21, 2010
Naming Tips Brand Names That Work On Multiple Levels American National Bank was prosperous and growing. As it expanded by building new branches in…StaffFebruary 1, 2010
Naming Tips The Key To Great Brand Naming Is Simplicity I purchased a new computer for my son this Christmas. I love the brand name…StaffJanuary 17, 2010
Naming Tips Multiple Name Pronunciations Are OK Because different languages are often spoken in the different countries, some of which use non-Roman…StaffJanuary 9, 2010