Naming Strategy Is a Masterbrand Naming Strategy Right for You? A masterbrand strategy often involves building one strong brand across many products, allowing you to…StaffMay 8, 2009
Naming Tips Successful Company Naming With Hackneyed Roots Rules are meant to be broken. While we hope this isn't usually the case, it…StaffMay 5, 2009
Trademarking Overcoming Trademark Issues in New Product Naming In working with trademark attorneys for over 20 years, we believe that most are very…StaffMay 3, 2009
Naming Tips Sometimes More Descriptive Names Are Better Several years ago, we launched a website for sharing job ideas and information specifically for…StaffApril 29, 2009
Name Testing Name Testing Without A Budget Prior to starting NameStormers, the founders managed a subsidiary of Nielsen, the global research / TV…StaffApril 24, 2009
Naming Tips The Best Names Are Often Dangerous Great brand naming isn't for the faint of heart. Think about the best names you…StaffApril 23, 2009
International NamingNaming Tips International Brand Naming For many of our international consumer-oriented clients, the naming objectives for their new global brand often include:…StaffApril 19, 2009
Naming Tips The Best Free Naming Dictionary & Thesaurus For help finding synonyms and other word associations, we have found The Free Dictionary by…StaffApril 9, 2009
Naming Tips 5 Tips for Successful Naming So let’s talk about the 5 Naming Tips and Tricks for how to name a…StaffApril 1, 2009