Food & Beverage Naming Services
We get it — it’s hard to capture how amazing your products are in a simple name, and it’s no easy feat to lure your potential customers to a delicious experience using no more than a few words. Thankfully, our process is both an art and a science that’s been perfected to generate business name ideas that can hit your target audience’s sweet spot and excite their taste buds.
What’s in a name?
The search for a clever company name might not feel like the most important issue for your food and beverage business. After all, manufacturing quality produce will always be the priority. However, coming up with a memorable and unique name is an essential ingredient in the recipe for success.
First impressions count for a lot in business, and the many customers will start to form an opinion on your food and beverage company as soon as they hear or read the name. Effective brand names set the tone and can secure a better response from the target audience – and when this is followed by consistent branding, revenue can improve by an average of 23%.
The best food or beverage business name can impact a customer and the company in many ways. Some of the most telling features of an effective name in the food and beverage industry include but are not limited to;
- Charge a higher price than a generic beverage brand that sells similar products – for confirmation, see Coca Cola and how people will happily pay a few cents more for the real thing.
- Gain instant recognition and trust from your target audience as well as a reputation that extends to customers who have not previously tried your products. Again, see Coca Cola.
- Streamline key business decisions, ranging from your logo design and website to color schemes and slogans. Whether it’s fast food or premium foods, the name tells customers what to expect.
Most names for food beverage companies aim to be memorable and will give some insight into the product (Coca Cola is a cola beverage brand while Burger King unsurprisingly sells burgers) to provide clarity. This point can be particularly important in the digital era as many people search for food and beverage options via the web.
Smart business names will serve your food beverage brand for many years to come. Our world-class services deliver the perfect solutions time and time again.
Food and Beverage Industry Names Need to Be Evocative
More than those of other products and services, brand names for food businesses need to have emotional appeal. When you see a commercial for a new detergent, you don’t jump up from your couch and go directly to the store to buy it. You wait until the next time you shop, or until you run out of your current product.
But food and beverages are different. If you see a commercial for a frosty cold beer, a Coca Cola, or a cheese-covered carb confection, you might head straight out the door to satisfy the sudden, overwhelming craving. That’s why your food business brand or product name needs to be evocative, indulgent, flavorful, and powerful enough to capitalize on the most basic of human impulses. It needs to do what any great food or beverage industry name does: prompt action.
When operating a food and beverage business, you don’t only sell foods – you sell experiences. The best business names feed into those experiences to satisfy the consumer’s mind as well as their taste buds. Again, it’s one of the reasons why people order a Coca Cola rather than a cheaper store branded alternative.
A memorable food or beverage business name can help your company tap into those unique psychological influences that only food beverage companies can do.
Food and Beverage Industry Names Need Strong Themes
In addition to demanding a response, the name for your brand or product needs to open the door to engaging copy and design possibilities. It must inspire — or fit into — your brand persona and naming architecture.
Take, for instance, our Cherubs case study. We helped create the name for this new variety of grape tomato, which provided a theme that can be endlessly played with and expanded upon. NatureSweet now offers Glorys, Constellations, Twilights, Comets, and D’VINES. The products have a punchy design that conveys the celestial theme, which is also consistent throughout the advertising copy. For example, the Comets proclaim they have “out of this world sweetness.”
And you don’t have to search far to see themes play a big role in beverage brand stories. Coca Cola has a theme of “Real Magic” that focuses on the idea of shared moments with loved ones. Tapping into emotions in this way is also shwon in the famous Coca Cola festive ad campaigns.
Business names that emulate that aspect of the Coca Cola brand (while maintaining a flavor that is unique to their food or beverage brand) can successfully promote the concept that this isn’t just food or drink. It is so much more.
Our Extensive Experience in the Food and Beverage Industry
We’ll be honest — generating brand names for food products is probably the most fun and playful part of our job. We’ve worked on everything from packaged snacks to cannabis industry products to limited-time restaurant offers. Thankfully, you won’t need to search any longer thanks to our experts. Whether it’s brand name ideas for food companies or flashy new menu items, we come up with names that demand attention.
Even though developing business name idea lists for food industry clients is one of our favorite tasks, we take it very seriously. Over three decades, we’ve developed a seven-step naming process to help search for the best business names. It involves:
- Gathering information and learning about who you are as a client
- NameStorming and letting our creativity run wild as we start building our list of possible names
- Extensively screening those business names for trademark conflicts, linguistic viability, and domain availability
- Presenting you with the most promising names, and absorbing your feedback
- Fine-tuning and making whatever changes are necessary to make sure you’re satisfied with the final list
- Name testing that involves open-ended questions and evaluations of the subjects’ immediate reactions, plus a follow-up memorability study
- A presentation of final name candidates that we feel confident will foster future success
We love coming up with brand name ideas for the food and beverage industry and pride ourselves in providing a comprehensive service that will consider issues that many people overlook – such as common misspellings, double meanings, and domain name availability – to help your food beverage firm challenge the likes of Coca Cola or Ben and Jerry’s for memorable names that will leave the customer salivating at the thought of tasting your delicious foods.
So, if you need an enticing name that grabs your audience’s attention, you’ve come to the right place. Our extensive experience and specialized services in naming companies in the food beverage sector will bring guaranteed results while allowing you to focus on manufacturing great tasting foods.
Get in touch today and, together, we will take your food and beverage brand from bland to grand. Your business will taste sweet success in no time.