Case StudyIndustry & Tech March 31, 2021 A Case Study: Bantam Tools Other Machine Co Rebrands to “Bantam Tools” Other Machine Company (OMC) makes desktop CNC machines… Staff Love0
Case StudyIndustry & Tech January 14, 2021 A Case Study: From EverHeart Systems to “Corvion” For people suffering from late-stage heart failure, improving patient outcomes and quality of life is… Staff Love0
Case StudyIndustry & Tech June 14, 2017 Naming Spotlight: Capstone Turbine Sevin Rosen Funds helps finance start-up companies. Ben Rosen needed a name for a new… Staff Love0
Case StudyIndustry & Tech June 14, 2017 Naming Spotlight: Corfire SK C&C USA, a subsidiary of the $65 billion South Korean SK telecom giant, came… Staff Love0
Case StudyIndustry & Tech June 14, 2017 Naming Spotlight: Practice iQ Leveraging Data to Improve Patient Outcomes “We are focused on improving the US health care… Staff Love0
Case StudyIndustry & Tech May 31, 2017 Naming Spotlight: Puron United Technologies had to name their new environmentally sound Freon® replacement. Freon was being eliminated… Staff Love0
Case StudyIndustry & Tech March 11, 2012 An Elegant Name for a Powerful CEM Platform On Feb 22, 2012, Maritz Research introduced its Capella platform, a new way to measure the complete… Staff Love0
Case StudyIndustry & Tech November 5, 2010 The Geos Institute Shakes It Up Many regional organizations adopt a new name when expanding their scope nationally. Their local identity… Staff Love0
Case StudyIndustry & Tech June 13, 2010 Einstein Wireless Takes Airwaves by Storm Airadigm (Einstein Wireless) needed a new corporate brand name as it expanded its consumer cell… Staff Love0
Case StudyIndustry & Tech May 9, 2010 Simple Brand Names Deliver Sometimes simple really is better. Especially when it comes to complex medical challenges that require… Staff Love0