Product Naming Simplifying Product Branding Some of the most effective product branding is simple and direct. This is especially true…StaffNovember 8, 2009
Naming TipsProduct Naming Selling A New Product Brand Name After almost 25 years of being a product naming agency, helping with brand name development,…StaffOctober 11, 2009
Naming TipsProduct Naming Product Branding Key Questions Before we can develop a new product name for you, we need to understand your…StaffOctober 5, 2009
Naming Strategy How To Do A Brand Name Audit As companies grow, especially internationally or through M&A (Merger & Acquisition) activity, they often find their…StaffAugust 9, 2009
Naming Tips DIY Naming Secrets We thought we would share a couple of naming secrets for all of you DIY…StaffAugust 2, 2009
Naming StrategyNaming Tips Making The Creative Naming Process Work Sometimes it just happens ... the great name ideas just start spewing forth during your…StaffJuly 5, 2009
Naming Tips Brand Names That Pop Some of our clients love names that "pop" off of packaging, signage, advertisements, etc. These names tend…StaffJune 27, 2009
Naming Tips Selecting the Best Name Candidate Better to have several good name candidates at the end of your name development effort…StaffJune 19, 2009
Case StudyFood & Drink Pizza Cravers | Product Naming Every now and then, we try something a little different to inspire creativity. When it comes to naming,…StaffJune 17, 2009
Naming Tips Empty Bucket vs. Full Bucket Brand Names Our international or domestic clients with larger brand-building budgets tend towards empty bucket names. Our…StaffJune 6, 2009
Naming Tips Naming Software & Name Generators In 1986, we decided to write the first commercially available PC software program for brand…StaffMay 23, 2009
Naming Tips 3 Basic Company or Product Naming Questions When we start a new naming project, we ask a variety of questions about the…StaffMay 9, 2009