Brand Naming Service

Whether you’re building a new brand from scratch or revamping an older one, designing a brand takes a lot of work. If you don’t have the right name for it, your audience may just pass you by. The perfect brand name sparks the imagination, piques interest, and communicates what your brand is all about — in just a word or two.

But there’s even more to it than that. A brand name also needs to fit with your company’s image while appealing to a specific audience. It needs to provide direction for brand logos, graphic design, imagery, and messaging. And it needs to separate you from your competitors, differentiating your products, services, and offerings from the rest of the pack. Last but not least, it needs to protect you from trademark infringement issues.

To put it simply, it’s a lot more than just drawing names out of a hat. So many new businesses make the mistake of rushing their name choice, assuming that the products and services will speak for themselves. But that is not the reality and without the perfect name for your brand, you face an uphill battle when trying to get your business off the ground.

At NameStormers, we use a time-tested, fool-proof approach to get you just the right name to express your brand’s unique identity. We help great companies discover names that not only fit their needs, but exceed their expectations.

Learn How We Create
Great Names Like CarMax.

Download “The Method and Process of
Creating a Great Name” eBook

Download the eBook

Here’s what we offer in our brand naming process:

  • A clearer vision for your brand strategy. During the initial stages of the naming process, we’ll help you clarify your goals for your new name and get to know you and your business.
  • Hundreds of names to choose from. During the brainstorming phase, we draw up hundreds of potential candidates and rank them by various criteria, including their viability and likelihood to generate buzz. During this process, we consider brand positioning and your overall marketing strategy. Then we provide you with the best 10 to 20 options and explain why they work.
  • Thorough screening. We’ll help you ensure that your new name won’t put you at risk of trademark infringement. We can even help you screen names for domain availability and how well they translate into other cultures and languages.
  • A chance to participate in the process. Your feedback is integral to the process. After the initial pitch process, it’s your turn to tell us what you think about the candidates and how well they fit your brand guidelines and existing brand identity. This gives us a clearer direction when creating more name options, so we can develop something that captures your business perfectly.
  • As many rounds of names as you need — at no extra cost. We’re not done until you are. We’ll go back to brainstorming as many times as it takes to perfect your brand name.
  • Audience-tested brand names. Our names don’t just seem good. We run your top choices through extensive targeted market screening so that you know your name is truly remarkable and ready to reveal to the world. This process ensures that your new name resonates with your target audience.

How We Help Companies Come Up with Sensational Brand Names

If you’ve already tried to concoct a name for your brand, you know that it’s a little more complicated than it seems. We’re here to guide you through every step of the process to help you get at exactly what you’re trying to achieve.

Some of the top considerations we’ll help you with as you develop your brand include:

  • What Are Your Goals for Your New Brand Name? Are you looking to revamp your identity with a new brand strategy? Distance yourself from your past with a new brand launch? Introduce a new product, service, or line? We’ll help you understand exactly what your brand name needs to do, whether that’s a new logo design or a fresh website design.
  • Who Do You Want to Appeal To? Millennials or boomers? Economy or luxury buyers? New customers or old product evangelists? Whoever you’re looking to attract, we’ll help you identify names that work for your brand identity.
  • Does Your Brand Need to Relate to Your Company Name? We can help you create a complete naming and brand architecture so you can ensure that your company, brand, product, and service names all fit together.
  • What Are Your Unique Challenges? Are there any issues unique to your industry or company that we need to consider as we weigh name candidates?
  • How Will Your Brand Change in the Future? Business moves fast these days, so it’s important that your new name will suit your business both now and years from now. Together, we’ll get to know your organization and where you see yourself in the next few years, and examine where your industry and naming trends are going. This allows us to create brand strategies that work in the long-term.

There’s a lot to think about. But don’t worry — we’re here to help you every step of the way. We are an experienced creative agency that can help you develop a strong brand that appeals to existing customers as well as new ones.

Our brand naming service hard at work for you

Solutions for Your Top Brand Naming Issues

At NameStormers, we’re not just idea people. We’re problem solvers. We can help you find names that help you address business challenges and overcome obstacles within your industry, such as:

  • Fitting in with existing company identity and brand families
  • Expanding to new audiences and developing brand awareness
  • Rebranding an existing product or service
  • Developing a brand name that will allow you to grow in the future and ensure long-term brand recognition

Whatever obstacles you face with your brand, our naming experts are at your service. We have extensive experience with the entire branding process and how the perfect name fits into that.

NameStormers Will Breathe Life into Your New Brand

Our collaborative, strategic approach leaves no stone unturned. We pride ourselves on interweaving creative and analytical ways of thinking into the branding process to deliver satisfying results. We are confident that no other branding company will match our service and attention to detail. Here are a few highlights of our naming process:


  • Quick turnaround. With us, you’ll never have to twiddle your thumbs wondering when you can finally nail down the name and make your vision a reality. We set to work right away and typically complete the project within just three to four weeks.
  • Trademark screening. A company name may be brilliant on its face, but that’s just the tip of the iceberg — potential conflicts or inappropriate connotations could be lurking beneath the surface, especially if existing brands are already using a similar name. We screen for these possible pitfalls to avoid any legal challenges or cross-cultural obstacles, weeding out names that don’t make the cut. The names we present to you have already been rigorously screened to provide you with peace of mind. This streamlines the branding process for you and makes choosing a name quick and easy.
  • Unlimited revisions. If you’re not enamored of the name candidates we’ve generated, we’re happy to hop right back to the drawing board and throw out new ideas, which we’ll screen again for trademark issues, similarity to recognizable brands, and domain availability for no extra fees.
  • Optional Name Evaluation Research. Just as we love hearing our clients’ feedback, we know YOU want to hear how your audience receives your new business brand name prospects. Should you avail yourself of this resource, we’ll provide a report with key results and insights from the study as well as recommendations and data to support them.
  • Flat-fee services. It doesn’t matter how many times you need to go back to the drawing board. We’ll keep dreaming up new names until you’re absolutely sure you have the right name for your brand. You won’t get this service if you work with another branding company that charges for each name.
  • Years of experience. We’ve been delivering great names for almost 30 years, and in that time we’ve learned a thing or two about what works. We understand how you can get the most out of your brand by choosing an ideal name.

Additional Branding Services

Finding the right name is monumental, but what’s next? Investing in the perfect company name only to wing it when it comes to your products and services will result in an incohesive system that confuses employees, partners, and customers alike. It is important that you incorporate your new name into your digital strategy and wider marketing strategies, and we can give you some great guidance here.

At NameStormers, you don’t have to stop at a name. We want to provide you with the support to succeed in all your naming endeavors. We can help you put together all the pieces of the puzzle to create a brand that truly sings. Here’s what else we have to offer:

  • Naming architecture and strategy. Keep all your company’s names part of the same package with a branded naming architecture. We help you build a clear nomenclature system with an established hierarchy and succinct, effective messaging. If you choose to take advantage of this service, we will equip you with the tools you need to guide your organization in naming decisions that are consistent with your brand.
  • Logo services. Get a company logo that perfectly fits with your new brand identity and name. Brand marks are an essential feature on all of your marketing materials and should be incorporated into your web design too. Working with a branding company that integrates logo design, graphic design, and naming services is the most effective way to ensure consistency in your brand.
  • Tagline creation. Add a little more punch to your name with a tagline that suits your goals and helps draw customers to your brand, creating more brand loyalty.
  • Cultural and linguistic screening. Should you be looking to launch a global product or service, we offer additional, in-depth linguistic screening, seeking the input of native linguists in relevant countries in order to avoid any potential faux pas. Brand equity can be seriously damaged when marketing executives fail to understand cultural differences.
  • Domain name availability screening. Need to turn your brand name into a .com? We’ll help you find names that have an available domain so you can keep your brand presence polished.

We’ve Helped Hundreds of Companies and Organizations Meet Their Branding Needs

At NameStormers, we’ve had the privilege of helping top-tier organizations boost their brand value with fitting, memorable names. Here are just a few of our happy clients:

We’ve spent decades refining our process, with the goal of delivering incredible results for a flat fee that ultimately pays for itself in branding success. We welcome you to take a peek at our portfolio to see the impact we’ve had on our clients’ messaging and, ultimately, their ability to convey their excellence to the world.

Whether you are just starting a new business and you need help building a brand or you are an existing business undergoing a brand refresh, we are the best branding agency for you. We are not just a brand name provider either, we are also an experienced media company that can help you design your company logo too.

We also understand the importance of research and expertise when working with a branding agency. Every name option that we present to you is carefully researched to ensure that it resonates with your specific audience, the domain name is available, and it is appropriate in a global setting. We don’t just pluck names out of thin air, we follow a carefully curated process to find the best possible name for your brand.

If you can’t find the name that you are looking for in our initial list, we will keep working to come up with more options. Our flat-fee billing service means that you will never pay more and we can keep going until you are satisfied with your new brand name.

Ready to learn more about how NameStormers can help with your next brand naming project? Contact us today to get started.

Our brand naming agency uses a tried and tested process