It’s always exciting to see a thoughtful article about brand naming in a mainstream, American…
StaffOctober 23, 2011
The Naru (Naming Guru) has emerged from the naming reflecting pool to finish sharing his/her…
StaffSeptember 26, 2011
One of the special educational services NameStormers offers is access to the sage naming philosophies…
StaffSeptember 15, 2011
“Consumers are buying private label food and drink products in greater numbers, typically because these…
StaffSeptember 7, 2011
“Consumers are not buying based on price alone,” led a recent article from Brandweek. Personally,…
StaffJanuary 9, 2011
One of the biggest naming challenges can be in transnational markets, where a myriad of…
StaffDecember 14, 2010
Man: “How was I supposed to know that?” Woman: “You should just KNOW!” This refrain…
StaffDecember 6, 2010
Many regional organizations adopt a new name when expanding their scope nationally. Their local identity…
StaffNovember 5, 2010
Some branding pundits argue that "masterbranding" is where it is at today. That is, instead…
StaffOctober 17, 2010
Another car brand makes a linguistic faux pas? It seems too extraordinary to be true,…
StaffSeptember 13, 2010
Ibuprofen or Advil? CVS-brand toilet paper or Cottonelle? How do you know when you’re just…
StaffAugust 30, 2010