Case StudyServices June 14, 2017 Naming Spotlight: Hotel Deca Built in the 1930’s in the art deco style, University Towers is located in the… Staff Love0
Case StudyServices June 3, 2017 Naming Spotlight: Xanterra Amfac Parks & Resorts wanted to change its name to distance itself from the bankruptcy… Staff Love0
Case StudyServices October 17, 2010 Narrowing The Focus Of A Brand Some branding pundits argue that "masterbranding" is where it is at today. That is, instead… Staff Love0