June 14, 2017
Apple iSlate: Good Name or Bad?
As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated…
June 7, 2017
Nutrilite: Small Product, Big Name
Like any triathlete with moderate knowledge of the sport, I take note when I see…
August 28, 2012
Pure Balance Tips the Scale
Hats off to Walmart who in an uncanny, or should we say uncanine twist, recently…
April 1, 2012
Helping Kids Learn with Gamification & an Engaging Name
Testing our K-12 children is becoming more frequent and more rigorous. Mastering a wider variety…
October 23, 2011
New Yorker’s Naming and Our Review
It’s always exciting to see a thoughtful article about brand naming in a mainstream, American…
September 13, 2010
When Will New Dogs Learn the Old Tricks?
Another car brand makes a linguistic faux pas? It seems too extraordinary to be true,…
August 4, 2010
Anchor’s Away: Why We’re Onboard with Talon
Talon is the new name for Minn Kota’s fresh-to-market, shallow water anchor. We think Talon…