Case StudyIndustry & Tech June 13, 2010 Einstein Wireless Takes Airwaves by Storm Airadigm (Einstein Wireless) needed a new corporate brand name as it expanded its consumer cell… Staff Love0
Case StudyFood & Drink May 23, 2010 Humorous Brand Names Deliver Mindshare Our friends north of the border love to both honor and poke fun at the… Staff Love0
Case StudyIndustry & Tech May 9, 2010 Simple Brand Names Deliver Sometimes simple really is better. Especially when it comes to complex medical challenges that require… Staff Love0
Naming Tips March 28, 2010 Naming Tips: The Double-Entendre Names that have multiple meanings tend to grab the attention of a wider variety of… Staff Love0
Naming Architecture March 23, 2010 Naming Architecture and Brand Nomenclature A naming architecture and brand nomenclature system offers a variety of advantages including: Leveraging the… Staff Love0
Naming Tips February 21, 2010 Short Brand Names Pop Back in 2008, a group of investors approached us needing a name for a new… Staff Love0
Naming Tips February 1, 2010 Brand Names That Work On Multiple Levels American National Bank was prosperous and growing. As it expanded by building new branches in… Staff Love0
Naming Tips January 17, 2010 The Key To Great Brand Naming Is Simplicity I purchased a new computer for my son this Christmas. I love the brand name… Staff Love0
Naming Tips January 9, 2010 Multiple Name Pronunciations Are OK Because different languages are often spoken in the different countries, some of which use non-Roman… Staff Love0
Product Naming November 8, 2009 Simplifying Product Branding Some of the most effective product branding is simple and direct. This is especially true… Staff Love0