Case StudyConsumer Goods June 12, 2012 4Front Treadmill Brand Name Scores Big Do you like to workout? Do you like to workout indoors on a treadmill? Have… Staff Love0
Naming News April 1, 2012 Helping Kids Learn with Gamification & an Engaging Name Testing our K-12 children is becoming more frequent and more rigorous. Mastering a wider variety… Staff Love0
Case StudyIndustry & Tech March 11, 2012 An Elegant Name for a Powerful CEM Platform On Feb 22, 2012, Maritz Research introduced its Capella platform, a new way to measure the complete… Staff Love0
Naming NewsNaming Strategy October 23, 2011 New Yorker’s Naming and Our Review It’s always exciting to see a thoughtful article about brand naming in a mainstream, American… Staff Love0
Naming Tips September 26, 2011 Naming philosophies from the Naru, Continued. The Naru (Naming Guru) has emerged from the naming reflecting pool to finish sharing his/her… Staff Love0
Naming Tips September 15, 2011 Naming Philosophies From the Naru (Naming Guru): One of the special educational services NameStormers offers is access to the sage naming philosophies… Staff Love0
Naming Strategy September 7, 2011 The Rise of Private Labels & The Role of Strong Brand Names “Consumers are buying private label food and drink products in greater numbers, typically because these… Staff Love0
Naming StrategyNaming Tips January 9, 2011 The Real You: Brand Authenticity Pays Dividends “Consumers are not buying based on price alone,” led a recent article from Brandweek. Personally,… Staff Love0
Naming Strategy December 14, 2010 The Naming Hot Pot One of the biggest naming challenges can be in transnational markets, where a myriad of… Staff Love0
Naming Tips December 6, 2010 Is Subliminal Meaning Just All in Our Heads? Man: “How was I supposed to know that?” Woman: “You should just KNOW!” This refrain… Staff Love0