Naming StrategyNaming Tips November 18, 2010 Good Street Cred Means a Strong Brand Why does every brand seek the role of the "popular kid?" Is it because the… Staff Love0
Case StudyIndustry & Tech November 5, 2010 The Geos Institute Shakes It Up Many regional organizations adopt a new name when expanding their scope nationally. Their local identity… Staff Love0
Case StudyServices October 17, 2010 Narrowing The Focus Of A Brand Some branding pundits argue that "masterbranding" is where it is at today. That is, instead… Staff Love0
Naming NewsNaming Tips September 13, 2010 When Will New Dogs Learn the Old Tricks? Another car brand makes a linguistic faux pas? It seems too extraordinary to be true,… Staff Love0
Naming Tips August 30, 2010 When to Be Inspired by the Name Ibuprofen or Advil? CVS-brand toilet paper or Cottonelle? How do you know when you’re just… Staff Love0
Naming Tips August 8, 2010 Why Most New Brand Names Are Doomed From The Start Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a… Staff Love0
Naming News August 4, 2010 Anchor’s Away: Why We’re Onboard with Talon Talon is the new name for Minn Kota’s fresh-to-market, shallow water anchor. We think Talon… Staff Love0
Naming Strategy July 30, 2010 Why are so Many Scared of Creativity? Society celebrates, envies, and covets creative people. So many individuals wish they were more creative… Staff Love0
Case StudyIndustry & Tech June 13, 2010 Einstein Wireless Takes Airwaves by Storm Airadigm (Einstein Wireless) needed a new corporate brand name as it expanded its consumer cell… Staff Love0
Case StudyFood & Drink May 23, 2010 Humorous Brand Names Deliver Mindshare Our friends north of the border love to both honor and poke fun at the… Staff Love0