Case StudyIndustry & Tech June 14, 2017 Naming Spotlight: Capstone Turbine Sevin Rosen Funds helps finance start-up companies. Ben Rosen needed a name for a new… Staff Love0
Case StudyIndustry & Tech June 14, 2017 Naming Spotlight: Corfire SK C&C USA, a subsidiary of the $65 billion South Korean SK telecom giant, came… Staff Love0
Case StudyIndustry & Tech June 14, 2017 Naming Spotlight: Practice iQ Leveraging Data to Improve Patient Outcomes “We are focused on improving the US health care… Staff Love0
Case StudyFood & Drink June 14, 2017 Naming Spotlight: Cherubs NatureSweet … A Celestial Story NameStormers helped create the Cherubs name for a new variety… Staff Love0
Case StudyConsumer Goods June 14, 2017 Naming Spotlight: CarMax Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit… Staff Love0
Case StudyServices June 14, 2017 Naming Spotlight: Hotel Deca Built in the 1930’s in the art deco style, University Towers is located in the… Staff Love0
Case StudyConsumer Goods June 3, 2017 Naming Spotlight: Herman Miller’s “Mirra” Herman Miller needed a name for a new office chair. The chair was designed with… Staff Love0
Case StudyFood & Drink June 3, 2017 Naming Spotlight: Doritos Edge A Low-Carb Family Brand Name With the popularity of the low-carb diet a few years… Staff Love0
Case StudyServices June 3, 2017 Naming Spotlight: Xanterra Amfac Parks & Resorts wanted to change its name to distance itself from the bankruptcy… Staff Love0
Case StudyConsumer Goods June 3, 2017 Naming Spotlight: Michelin Symmetry A Premium Passenger Tire Michelin wanted to develop a new name for a line of… Staff Love0