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Naming Spotlight: Practice iQ

By June 14, 2017January 25th, 2024No Comments

Leveraging Data to Improve Patient Outcomes

“We are focused on improving the US health care system by helping primary care physicians move from a volume-based care model to a value-based care model, enhancing health outcomes, improving the patient experience, and strengthening practice economics.”

Aetna needed a name that would immediately appeal to physicians wrestling with the new health care environment. A name that could span all the services Aetna was offering (through their Healthagen Business) to help physicians stay competitive in the new world of improving patient outcomes while minimizing costs.

So while NameStormers presented a wide variety of names to the management team, Practice iQ was ultimately chosen because it:

  • Telegraphed what the company and its offerings were all about: making physician practices smarter
  • Was relatively short and easy to say, spell and most importantly, to remember
  • Helped convey the hard data orientation and strong analytical foundation without coming across too scientific or nerdy
  • Seemed legally available

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