Case StudyIndustry & Tech

Naming Spotlight: Corfire

By June 14, 2017 May 26th, 2020 No Comments

SK C&C USA, a subsidiary of the $65 billion South Korean SK telecom giant, came to NameStormers needing a new masterbrand and naming architecture, including the development of key family sub-brand names.

The new names and architecture needed to span all of SK’s mCommerce apps for every supported platform and work well in selected languages. The names needed to engage customers in the B2B space while sounding solid, reliable and relevant.

NameStormers developed the Corfire name as the over-arching masterbrand. Cor, as in central and essential + fire for rapid deployment, power and action. A cool and edgy style of name that has been well-received. And Corfire allowed for sub-brand build-outs like CorPay, Cor360 and CorTrust.

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