NatureSweet … A Celestial Story
NameStormers helped create the Cherubs name for a new variety of grape tomatoes. Cherubs deliver sweeter flavor in an ideal size for snacking or salads. The Cherubs name proved successful for NatureSweet, offering many advantages including:
- a distinctive brand
- great graphics
- lots of fun copy possibilities
- a celestial theme to work with for future names
NatureSweet also introduced two other celestial tomato varieties that fit the theme: SunBursts and Glorys. And then more recently, they developed a cute little snack package for Cherubs named Cherriots, courtesy of NameStormers. Another spin on the heavenly theme.
The celestial theme has helped NatureSweet tie their brands together, leverage their brand-building dollars more effectively across a common theme, command a premium price, and outperform the competition.