On Feb 22, 2012, Maritz Research intro
We are proud to have played a part in the development of the Capella name. So what inspired the name?
Well, Capella is a double, bright star in the sky. Maritz uses this metaphor to talk about how Capella now delivers a clear and powerful voice of the customer. The name is potentially very differentiating in the CEM (Customer Experience Management) space. It has a nice mouth feel, rolls-off of the tongue, and conveys a degree of elegance and sophistication that fits the product and what it delivers to Martiz clients around the world. We wish Maritz tremendous success with Capella’s ground-breaking capabilties. For more information, go to: www.prweb.com/releases/2012/2/prweb9220026.htm.